How might we rebalance the coffee value chain by helping coffee farmers improve their knowledge of the coffee market, production methods, and science of the coffee growing, hence increasing their payback? 

As a response to that, the project explores the eco-system of the coffee industry, highlights the issues that coffee producers are facing nowadays, and suggests a possible solution, which can answer the challenge outlined in this document. The journey results in designing a Coffee Agent Learning Community. A physical space, where coffee producers would participate, gain knowledge, practice, and interact. 

The idea of tackling the problem has emerged from a personal experience regarding coffee. Subjective coffee perception has changed over time from being a quick, robust drink to a ritual, where each stage affects the final result, especially its quality. The same pattern resembles the Coffee Chain. With the farmer being in the very beginning of it, the product's quality depends on each actor. Thus, it is essential to tackle any issues coming up from the very start of the chain.

Daria Kryshyna