50% of shoppers already begin their shopping journey on Amazon. The rest, via other channels, such as Facebook, Instagram, Youtube, Google Ads. Have you ever wondered where your Amazon sales comes from outside of Amazon advertising? If yes, well you can, and it's called Amazon Attribution.


We discussed it during this episode 12 of DataHawk eCommerce Podcast with Pat, Amazon expert and Tom Benattar, CEO and Co-Founder of PixelMe.

DataHawk EP012: What is Amazon Attribution with Tom Benattar, CEO of PixelMe

What is Amazon Live? a conversation with Raphaël Menesclou, head of marketing at DataHawk and Prateek Haralalka, head of customer success also at DataHawk.

DataHawk EP013: What is Amazon Live?

Thrasio co-Founder John Hefter and Shawn Parry, Asso. Director, Product Launch, on why they're going back to the basics after having acquired 200 brands and over $3 billion in funding, and where the FBA Aggregation model is headed.

DataHawk EP15: John Hefter, a Thrasio Founder on the Complexities of Scaling & the Future of FBA...

Berlin Brands Group - one of Europe's youngest unicorns - are on their way to realizing their goal of becoming the largest eCommerce company in Europe!
Malte Karstan, Head of Acquisitions - Europe, talks to us about BBG's 15+ years of eCom learnings, why they expanded into FBA Aggregation and how the company's 100+ retail channels gives them unparalleled global reach.


Berlin Brands Group talk about becoming the largest eCommerce company in Europe!

DataHawk is a turnkey software analytics platform that helps you increase your eCommerce sales, optimize your margins, boost your productivity, and gain insights on Amazon.