Many people who create information products have looked to the potential of publishing on Udemy.com. And, sure, Udemy is an attractive place. They have a lot of traffic from people who are actively looking to learn things. Plus, they make it easy since they provide the platform and take care of all the headaches.

But, SHOULD you publish on Udemy?

And if you do, how should you go about it?

In this episode, I talk about Udemy and the pros and cons of publishing courses on this popular platform.

I also discuss the best ways to use Udemy to build your own business.

If you've ever looked at the potential of earnings from Udemy, be sure to listen to this episode first.

CBB150: How To Repurpose Your Products For Udemy

Ever done a webinar before? If not, then after listening to this episode I hope you will consider doing so soon. :-)

In this installment of CBB, we're discussing the benefits of webinars and 8 specific reasons why you should be doing them.

This episode gives some "inside scoop" on my own personal history with webinars, starting all the way back in the days of my tech site.

Then we discuss 8 specific reasons - with advice throughout - on why webinars are great for list building, relationship building and sales. Also why webinars are AWESOME for building leverage in your business and allowing you to make more income while spending less time doing it.

This is the first of a multi-part series where we will be discussing webinars.

Want a plan to get started? Check out the 6-minute webinar plan, which you can download in PDF at:
http://www.blogmarketingacademy.com/webinarplan

CBB151: 8 Reasons Why You Should Be Doing Webinars

There are two ways to do a webinar: doing it LIVE, or pre-recording it. Which should you do?

In this episode, I walk through the basic process of doing both. 

First, I walk through the process of doing a live webinar, offering up a number of tips as well as some of the reality of what goes on behind the scenes.

Next, I discuss the pre-recorded - or evergreen - webinar. Typically, after you have done a live webinar a number of times, you'll begin to think about automating it. What is different about it? What are some of the specifics that go into a pre-recorded webinar?

Going evergreen on a webinar is the secret to scaling it and turning it into an automatic business builder. But, there's some things you need to know before going into it. And that's what this episode will cover. :-)

CBB152: Doing Webinars: Live Or Pre-Recorded?

In this episode, we get into specifics on how to set up an evergreen webinar. This one is chocked full of tips and advice on how to properly set up an evergreen recurring webinar.

We'll be discussing:

- Tips for the presentation of your webinar for recurring use
- How to set the schedule of your evergreen webinar
- How to set up the registration landing page (and how I personally do it)
- How to set up the video recording itself so it plays properly
- How to handle the questions, chat, and the fake attendee list
- Setting up the pre-event and post-event emails
- What happens AFTER the event is over
- Tips for how to present the offer on your webinar

This is a highly tactical episode, going into a lot of the internal details of running a webinar on automatic so that it is literally going 24/7.


CBB153: How to Set Up An Evergreen Recurring Webinar

In just about any webinar you will ever do, the guts of it will be a content-rich presentation of some kind. How do you put this together?

In this episode of CBB, we're talking specifically about the content portion of the webinar... that 3-40 minutes of "pure content" that you will deliver to educate your attendee and provide a transformation that they can walk away with whether they buy from you or not.

How do you determine what the topic of your webinar should be?

What should be in the webinar?

How can you build in trust and likability?

How do you make the slides?

How can you help increase the chances that they will stay until the end of your webinar?

These - and more - are all discussed in this episode of Coffee Break.

CBB154: Planning Out The Content Of Your Webinar

Continuing our topic of webinars, this episode is a walk-through of a general layout for a 6-minute webinar.

You can download the reference for this episode at:
http://www.blogmarketingacademy.com/webinarplan

We talk about a general plan for
- Introduction (10 minutes)
- The Content (40 minutes)
- The Close (10 minutes)

And we'll be discussing a lot of tips and strategies for how to execute each section of your webinar. For example:

- How should you go about doing your intro?
- How can you defuse their concern about it being a "sales pitch"?
- What is a 'yes sequence' and how does it apply to the beginning of your webinar?
- How can you ensure they pay attention?
- How should you price your offer?
- How can you increase conversion rate on your webinar using timers and bonuses?
- How can you reduce their risk AND get AWESOME testimonials in the process?
- What do you do on-screen at the end of your webinar?

These - and more - are all discussed in this episode of Coffee Break. This is a meaty episode. To get the most out of it, I'd recommend having this PDF available as you give it a listen:
http://www.blogmarketingacademy.com/webinarplan

CBB155: The 60-Minute Webinar Plan

Are you ready to make the most of your blog? David Risley, owner and founder of the Blog Marketing Academy is your host for the Coffee Break Blogging podcast (formerly The Blog Program). Bite-sized blogging tactics you can use to blog smarter and make money.