On this episode of The Persuaders, we have an extended interview with founder of Onside Sponsorship, John Trainor. His consultancy has recently published its annual Irish Sponsorship Industry Report. In the podcast he discusses many of the themes from the report. The sponsorship industry has seen growth annually on a global and local stage. That is, until 2020. The shock to the industry(including a 24% hit on sponsorship spend in Ireland) from the Covid-19 pandemic has highlighted inefficiencies, brought about incredible change, and heralded in an era of innovation. 

In this podcast John Trainor discusses the uncovers macro trends and quantified changes in sponsors' and rights holders' plans that he anticipates will be at the forefront of the global and local industry in the coming year.

The Persuaders 29th January 2021sa

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