The Decadence Profile

Decadence was born in 1992, promoter David Rowland wanted to establish a brand that changed the face of the UK club scene – this is the Decadence story...

Decadence, like many other businesses started by small promoting events locally before we won our first club residency – Bakers Nightclub in Birmingham. Over time we made both the night and the venue a super-club. The night hit huge success quickly and was a well known haunt for celebrities like John Galliano, Mick Hucknal, Bjork, Kate Moss, Whitney Huston, Bobby Brown, Oasis and Jamiroquai. This was partly due to our close proximity to the National Exhibition Centre and other concert venues in Birmingham. When they were the performing, musicians used our venue for their official after parties, they all had a great experience at our weekly home and word spread fast.
The Decadence brand helped mould and promote some of the world’s biggest DJs working with SASHA, PETE TONG, PAUL OAKENFOLD, BRANDON BLOCK, ALEX P, JUDGE JULES, BOY GEORGE, JEREMY HEALY, SONIQUE, CARL COX and LAUREN POPE as well as other Celebrity DJs... Internationally our booking list included ROGER SANCHEZ, TODD TERRY, LAURENT GARNIER, M.A.W and more.

In 1998 Decadence hit the White Isle with a successful summer at the prestigious El Divino giving the team valuable experience working on the island and enlightening us to the benefits and successes the island brings.

In 2002 our home, Bakers Nightclub, was sold and we decided, due to the market saturation in Birmingham, to concentrate on touring one-off parties and events.
After several years of touring, we have stepped into the spotlight again and launched our new weekly residency at The Prince Albert in Wolverhampton – A marvellous three storey listed building with a stunning outdoor terrace that not only allows us to have many great DJs at each party but also to give our clientèle a full-on club experience within its many different settings.

Currently we also are embracing the world of social media and have a number of products under our banner including Radio Decadence and Decadence TV.

The Decadence Style

Decadence is renowned for being a brand associated with style, glamour and luxury. We believe our image fits in perfectly with your venue’s image and the two brands can work together to promoting a series of successful events.

Our music policy ranges from the very best that funky house has to offer as well as keeping a core interest in the club classics that the dance scene was built upon all those many years ago. Our crowds are lovers of House music in its many forms and we embrace the lifestyle and culture of Ibiza as well as adding our own underground feel to all of our parties.

Radio Decadence

www.radiodecadence.com is a strong promotional tool, helping to push brand awareness. The online radio site generates more than 250,000 viewings each month from all over the world.

Decadence TV

Our YouTube channel attracts worldwide interest, growing our brand awareness further. Decadence TV has transformed how our business operates.

Decadence On Tour

With our weekly residency in Wolverhampton, and also new ventures into Kidderminster, Birmingham and Manchester – juggling more than one night has never been an issue for Decadence, we embrace the challenge with our pro-active and dedicated team.

We have a UK tour and quarterly live dance events hosted at various 5 star hotels. A recent deal with Gatecrasher is also looking imminent, they are keen to take Decadence to their 3 clubs in the UK, a further sign that the brand is making massive steps to be a renowned name. Our return to Ibiza is a natural step to our world-wide brand expansion. Further tours are planned at further world-wide locations including Croatia, Bosnia, Serbia and Montenegro.

decadencelifestyle