The University of Technology, Sydney, would have liked everyone to catch their first glimpse of the striking new Dr Chau Chak Wing building, designed by Frank Gehry, at some sort of spectacular reveal. Instead, the scaffolding's coming down very slowly over the next few months.

To stop people tuning out, UTS marketing boss David Phillips has come up with a social media solution: the hashtag #utsreveal.

Declan Gooch reports.