Name: Starbucks Navigating Crisis Through Customer Engagement and Innovation by Decommerce
Duration: 13 min 29 s
Description: Discover how Starbucks transformed its brand with My Starbucks Idea, a pioneering crowdsourcing platform. Learn how you can replicate this success with Decommerce's advanced community engagement tools.

Unlock the full potential of your marketing strategy by mastering the differences between primary and secondary data. This comprehensive guide explores the benefits, challenges, and real-world applications of each data type, plus how customer data platforms like Decommerce are reshaping data-driven marketing in 2025. Perfect for marketers looking to improve personalization, ROI, and customer engagement through smarter data collection.

Primary vs. Secondary Data in Marketing_ A Complete Guide podcast

Discover how Starbucks transformed its brand with My Starbucks Idea, a pioneering crowdsourcing platform. Learn how you can replicate this success with Decommerce's advanced community engagement tools.

Starbucks Navigating Crisis Through Customer Engagement and Innovation

A podcast interview with Barack Ornstein, VP of Marketing at Else Nutrition, explores strategies for building brand communities, emphasizing the power of connection and authentic engagement. Ornstein discusses the StoryBrand framework, which positions customers as heroes, and highlights Else Nutrition's successful Facebook community as an example of organic growth driven by customer conversations and expert input. The text further presents Huel's owned forum and LEGO Ideas as additional models for community building. Beyond the podcast, statistics underscore the value of trust and word-of-mouth in consumer behavior, leading to a discussion of Decommerce as a solution for brands to build decentralized, owned communities that foster authentic engagement and reward participation, offering an alternative to reliance on traditional social media platforms.

Building Communities Around Brands: Insights from Barak Orenstein

The art of turning prototypes, concepts, and emerging tech into stories that captivate early adopters, attract investors, and position your brand as a leader long before launch. 

Starbucks Navigating Crisis Through Customer Engagement and Innovation

Decommerce

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