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Buy / Stream / Support: smarturl.it/PopcaanForever

Jamaican superstar Popcaan returns with his long awaited sophomore album, Forever.

In the time since his early days as Vybz Kartel’s protege and his breakthrough debut album Where We Come From, he has toured with Drake, been sampled by Kanye West, had mainstream hits with Jamie xx and Gorillaz, and released a stream of singles that continue to delight his dedicated fan base in the Caribbean and beyond. His journey has taken him from a promising young star to the leader of a generation of Jamaican and diaspora artists, a generation that feels their influence reverberate in pop’s continuing interest in the sonic signifiers of dancehall. Forever finds Popcaan grappling with his role as an icon of his generation, and finding his place in a pop landscape that he helped shape.

Forever is his best work to date, a record that is as much biographic as it is therapeutic, as soothing as it is fun. It is a journey through Popcaan’s life that reveals his pure spirit and his talent as a storyteller like no other.

Effortlessly

Demarco

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