Listen to find out why Michael is indeed a triple threat! ... See you in Atlanta! Register here--->> bit.ly/AdvocacySummit

Meet Michael "Ambassador" Bruny, Speaker at the 2014 Employee Advocacy Summit

Find out from Liz how to train and activate employees on behalf of the brand, to be a better business! ... See you in Atlanta! Register here--->> bit.ly/AdvocacySummit

Meet Liz Bullock, Speaker at the 2014 Employee Advocacy Summit

Find out how DeShelia takes it to the next level and keeps employees engaged!... See you in Atlanta! Register here--->> bit.ly/AdvocacySummit

Meet DeShelia Spann, Speaker at the 2014 Employee Advocacy Summit

Listen as Michael shares how brands can enable advocacy through employees to tell the brand story through very strategic content activations! ... See you in Atlanta! Register here--->> bit.ly/AdvocacySummit

Meet Michael Brito, Speaker at 2014 Employee Advocacy Summit

Listen as Chris shares his excitement for this event and how he plans to enlighten attendees on emerging trends, tools and technologies! ... See you in Atlanta! Register here--->> bit.ly/AdvocacySummit

Meet Chris Boudreaux, Co-Host & Speaker at 2014 Employee Advocacy Summit

CiQ Podcast - Episode 011, Q1 AdamWexler asks & RicDragon answers... Is 2015 the year of ROI?

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CiQ What's Your Question? Episode 011, Q1 Ric Dragon Answers Is 2015 the Year of ROI?

CiQ Podcast - Episode 011, Q2 Natascha Thomson answers: Can you give me some good examples of B2B case studies for social business?

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CiQ What's Your Question Podcast Ep011 Q2 Natascha Thomson Answers - B2BCaseStudies

CiQ Podcast - Ep011 Q3 Michael Brito Answers about On Demand Culture and Real Time Marketing.

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CiQ Podcast What's Your Question? Ep011 Q3 Michael Brito Answers On Demand Culture

CiQ Podcast - Ep011 Q4 Liz Bullock Answers, how do you get executive leaders to use social media in a more meaningful way?

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CiQ Podcast What's Your Question? Ep011 Q4 Liz Bullock Answers About Social Execs

CiQ Podcast - In this episode: Today, from Down Under, we welcome Katryna Dow, CEO & Founder of Meeco, a company that is on a mission to help you retain your data sovereignty. "It's your life. It's your data. You own it."

Most conversations around Big Data are from the marketing angle of how brands can benefit from that data. However, as individuals, if you could retain control over who uses that data and how it is used, wouldn't that shift your perspective? Do we assume that we give it away freely because we think we have no choice in the matter?

Katryna believes that your data and information belong to you, and that you should be able to control the picture your data paints of your life and what's important to you. Derived from this belief (and a healthy concern of the picture of future personal advertising, painted in the movie, Minority Report), she created Meeco as a way to empower individuals to retain control of your data's value exchange.

Episode 012 

Topics Covered:

Your data is a form of valuable currency, you shouldn't just give it away.
Your data as an enabler and form of empowerment.
How can you benefit from the insights your own data can reveal to you about yourself?
When you control your own data, brands will be forced into offering you a better CX (customer experience).
The emergence of personal terms and conditions of data exchange - set by YOU.
How do you get younger generations like Gen Z to care about their data?
How does this fit into the BYOD (bring your own device) scenario at the workplace?
And much, MUCH more...!
Links mentioned in this episode:

Meeco.me
Reach Katryna Dow via Twitter: http://katrynadow.me/ or LinkedIn: https://au.linkedin.com/in/katrynadow  or via my blog http://katrynadow.me/
Reach out to Penelope Hogan, leader of Meeco's "Meeps" community: Penelope.Hogan@Meeco.me
Maarten Leyts who is the CEO and Founder of Trendwolves http://trendwolves.com/ a digital agency in Europe that focuses on youth culture.  Maarten can be contacted at maarten@trendwolves.com or https://twitter.com/leyts and https://www.linkedin.com/in/maartenleyts
http://www.purematter.com/futureofwork - To learn more about the Future of Work project by PureMatter, sponsored by IBM #NewWayToWork
IBM Social Business, Future of Work Futurists on YouTube
Full list of podcast panelists: Ric Dragon, Michael Brito, Vanessa DiMauro, Ted Shelton, Liz Bullock, Chuck Hester, Natascha Thomson, and Rob Peacock

In today's ever-changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here's your chance to ask industry leaders all of your questions! Get relevant advice from those who know best... Call Collaborative IQ Podcast at (855) 768-3553. Leave a voice mail question to be selected for a future show.

OR go to my website, DeniseHolt.com, click on the tab that says, "Send Voicemail" on the right side of  the window, and record a voicemail message of your question directly using your computer microphone or mobile device!

Thanks for joining us!