How do you create a strong brand in today’s world? 

A brand dominating your marketplace…

A brand your customers love…

A successful brand, even if you’re a “small” digital company, well...

According to David Aaker - the “Father of Modern Branding”  - there’s a new strategy. 

David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode. 

If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.

130. Growing Your Brand with Subcategories - With David Aaker

The Entrepreneur Ignited podcast has one goal: To simplify online business so more people can create success online. Each episode will skip the fluff and hype and deliver useful tips, tools and strategies to help you make more money on the Internet.

Each week your host Derek Gehl will be interviewing successful online entrepreneurs to uncover their secrets to success as well as revealing some of the most profitable strategies and systems he has personally used to start, grow and sell multiple 6, 7 and 8 figure Internet businesses. So if you want to learn how average, ordinary people are starting massively successful businesses on the Internet – and how YOU can to – then subscribe to this podcast today!

http://entrepreneurignited.com/online-marketing-podcast/

EP 1: How this podcast will help you make more money online!

In this episode of the Entrepreneur Ignited podcast, Derek Gehl interviews podcasting pioneer and best-selling author Paul Colligan. In this info-packed interview Paul shows you how you can use podcasting to easily grow your online business. First they cover the basics and then dive deep in to advanced strategies, answering all of the most common podcasting questions like frequency, content, and how to market your podcast.

EP 2: Paul Colligan reveals how to use podcasting to grow any business

In this episode of the Entrepreneur Ignited podcast, Derek Gehl interviews webinar expert and authority Geoff Ronning. In this info-packed interview Geoff explains how webinars have changed the online business landscape, how small business owners can implement webinars to sell their products and services, and finally: What his secret is to an 80% webinar show-up rate.

http://entrepreneurignited.com/webinar-tools/

EP 4: Geoff Ronning’s secret to an 80% webinar show-up rate

Your bounce rate is one of the most crucial numbers that you need to understand as an internet entrepreneur. There’s a lot of misinformation and confusion out there about bounce rates, and I want to help you learn how to use it. In this episode, I’m going to explain what your bounce rate it, where to find it, what it means, and how you can use it as a tool to see what is and isn’t working on each page of your website. If your bounce rate is 50%, don’t panic–take a listen to this episode of Entrepreneur Ignited and find out exactly what it means, and how to improve it.

http://entrepreneurignited.com/what-does-bounce-rate-mean/

EP 5: Demystifying Bounce Rate

Jermaine Griggs may have been an entrepreneur right from the very beginning, but even a 16 year old piano prodigy had to learn a lot to monetize his business on the internet. Over the years, Jermaine has accumulated an incredible amount of knowledge and strategy that he applies to his businesses every day. In this episode of Entrepreneur Ignited Podcast, he shares the core strategies behind his marketing and how he monitors his metrics.

http://entrepreneurignited.com/what-is-marketing-automation/

EP 6: Online Marketing Secrets Of A 7-Figure Piano Teacher

This episode features Matt Astifan of WebFriendly.ca. Matt has run over 200 very successful Internet Mastermind Meetups over the past six years, building a community of over 5,000 members. Matt is a leading authority on running affective social media campaigns, and in this episode he shares with us the formula that he’s used to build his businesses: the Ace Formula.

http://entrepreneurignited.com/using-meetup-for-marketing/

EP 23: Using MeetUp.com & The “ACE Formula” To Multiply Your Business

I’ve been using Eugene Ware’s Market Samurai for years, and today he shares with us the benefits and importance of creating fantastic content–something that his other program, Content Samurai, makes incredibly easy. We talk about the importance of distribution, and how to get from a single article to heaps of content in an hour or less.

http://entrepreneurignited.com/content-marketing-tips/

EP 24: Maximum Traffic With Minimal Effort - The Entrepreneur’s Guide To "Content Leverage"

Derek Gehl is a noted Internet marketing strategist, software developer, ecommerce columnist and seminar speaker. Find out more about me at: ----> https://ProjectIgnite.com

130. Growing Your Brand with Subcategories - With David Aaker

Derek Gehl

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