Twenty years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels.

Michael Priestley was uniquely positioned to lead the effort to create the corporate standard that became DITA, the Darwin Information Typing Architecture.

https://ellessmedia.com/csi/michael-priestley/

Content Strategy Insights

Michael Priestley: Creator of the DITA Structured-Content Standard - 192

Teodora Petkova is a scholar and content marketer whose PhD dissertation explored semantic technologies and dialogical theory and how they apply in the field of digital marketing communication.

She thoughtfully combines her rigorous academic thinking with pragmatic data- and knowledge-management practices in her content-marketing work.

She's currently building a knowledge graph with marketing content at Ontotext, the RDF database and data-management platform company.

https://knowledgegraphinsights.com/teodora-petkova/

Knowledge Graph Insights

Teodora Petkova: Dialogic Communication for the Semantic Web - 007

VamoLa Brazilian Drum And Dance Ensemble [Live] 2019

Insights gleaned from interviews with experts across digital practice: ontology engineering, semantic tech, knowledge graphs, content strategy, content design, UX writing, information architecture, AI, machine learning, and more.

Teodora Petkova: Dialogic Communication for the Semantic Web - 007

Digital Insights

Related tracks