Instagram has an advertising audience of more than 1.16 billion people. It offers a dramatic reach for brands. This year the potential reach of Instagram marketing has grown substantially, increasing by 76 million people in the last quarter. More than 90% of Instagram users follow at least one business. Consumer products don't only benefit. B2B decision-makers are exceeding more than 36% use Instagram when searching for new products or services. Digital Puzzle, as a digital marketing agency, excels in this niche. These Instagram marketing tips for 2021 from the agency will help reinvent a company's Instagram marketing strategy for more progress. Digital Puzzle is an expert at handling social media marketing and is here to share their expertise. Before getting started with Instagram marketing, you need an Instagram Business account or an Instagram creator account. Here are some Instagram marketing tips important for business: 
1.	Use a business account
Here's why you should reconsider creating a business account instead of a regular one. A business account gives access to features you can't use with a personal account, including:
●	Instagram Insights 
●	Instagram ads 
●	Instagram Shopping 
●	Primary and secondary inboxes
●	Contact and a call-to-action button on your profile
A creator account has many advantages for influencers and content creators. But most marketers, it is much more beneficial to use a business account. 

2.	Clearly define your goals. 
All social platforms are tools. But those tools can't be useful unless you identify what you are building. Marketing on Instagram can mean different things to different marketers. Are you looking for:
●	To create an online presence?
●	To increase brand awareness?
●	To get new leads?
●	To establish the brand?
●	To sell products directly from the app?
Several different outcomes may be combined. But the goal should be well defined for the Instagram strategy to get there.

3.	Know your audience
A little preliminary research can help determine who can best reach when you're thinking about how to market on Instagram. You will need to define the target market to create content that speaks directly to that audience. This is also critical in determining targeting options for your Instagram ads.

4.	Optimize the profile Instagram bio needs to make a great first impression in just 150 characters to convey your brand personality. You must convince people to follow your Instagram account within those limitations. Fortunately, a few other fields are also available

Digital Puzzle's Instagram Marketing Tips for 2021

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