As we kick off 2019 let’s think about how you can grow and evolve. I don’t really believe in new year’s resolutions, but I do believe in reflecting and pausing as its about growing! This episode is based on an article I wrote where I ask 5 questions you should ask yourself based on trends that will boost you in 2019.

You can subscribe to the show in any podcast player, or your favorite streaming app, just look for ‘Savvy Talk’. You can also follow Digital & Savvy on Instagram.

#1: Maha’s Top 5 for 2019

Should you build a personal brand? How do you go about defining it and where do you start? On this episode, Maha tells you the lowdown on personal branding, defining a brand message and some tips on getting started & some key advice you haven’t heard before.

You can subscribe to the show in any podcast player, or your favorite streaming app, just look for ‘Savvy Talk’. We’re also on Alexa.

You can also follow Digital & Savvy on Instagram.

#2: Personal Branding

The absolute worst time to prepare for a crisis is when you’re in one!

This week, Maha shares her insights on how to be better prepared to meet a crisis head on, what your brand should do in the face of a PR crisis and some tips on making sure you learn from each mistake.

Subscribe to Savvy Talk in your favourite podcast player or streaming app by searching for Savvy Talk. We’re also on Alexa.

You can also follow Digital & Savvy on Instagram.

#3: Managing Crises

How do you leverage PR as a start-up without an agency or an in-house team? This week, Maha gives you the tips to be a PR Ninja — from preparing your assets, to working with media and leveraging events. We’ll be talking a lot more about PR on a shoe-string budget this year, so stay tuned!

You can subscribe in your favourite podcast player by looking for “Savvy Talk” and follow Digital & Savvy on Instagram for more updates and tips.

#4: PR for startups

This week, Maha shares more about why she believes ‘audio is the new video,’ and everything you need to know about how you can leverage voice for your brand. Plus, some quick tips on how to get started with podcasting.

You can subscribe in your favourite podcast player by looking for “Savvy Talk” and follow Digital & Savvy on Instagram for more updates and tips.

#5: The power of audio

As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise.

6: The art of storytelling

This week, Maha explains the key differences between Public Relations and Advertising, and how the two functions can complement each other for your brand.

7: Understanding PR vs Advertising

This week, Maha talks about influencers—how to identify the right ones to work with your brand to onboarding and establishing a win-win relationship with them, as well as some potential pitfalls.

8: Influencers

This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters & packaging your stories.

Packaging a story 
Give the journalist all the information for them to understand your brand story and give them assets they need to tell your story. Package your story with information they need to share it!

Written Content: Your narrative in a press release
Written Content: Fact Sheet
Visual Content: Infographics
Visual Content: Video
Visual Content: Photos/Gallery of Images
Visual Content: GIF
Visual Content: BROLL Video (Stock footage with natural sound)
Important Links: Your Website
Social Handles: All of your social media handles and platforms
For more information, email us at iam@digitalandsavvy.com or DM us on Instagram.

9: How to master media relations

Digital and Savvy Podcast! Stories about all things related to communications in MENA - digital campaigns, marketing and PR.