READ BY KEVIN KENERLY

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

THE HARD THING ABOUT HARD THINGS by Ben Horowitz

Media Saturn hat in den letzten 10 Jahren eine große Veränderung durchlebt: Vom äußerst dezentral organisierten Unternehmen zum Musterbeispiel für Multi Channel Retailing. CDO Martin Wild gestaltet diesen Wandel weiter und gibt einen Einblick über Innovationstrategien und Kooperation.

Relevant Retail

Folge 27: Interview mit MediaSaturn CDO Martin Wild

Wie überlebt man die digitale Transformation? Und wie kann ein API-First-Ansatz dabei helfen, flexibel und agil auf zukünftige Marktveränderungen zu reagieren und diese im besten Fall selbst agierend mitzugestalten? Diesen und weiteren Fragen gehen wir im ChefTreff Podcast mit Dirk Hörig von Commercetools auf den Grund. 

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We CREATE. We CONNECT. We INSPIRE. Überzeuge dich selbst und besuche uns auf der K5 Future Retail Conference, dem Top-Event im E-Commerce! >> www.k5.de

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Podcast Übersicht:

Du hattest nicht das Ziel, Dich selbständig zu machen, warum ist es doch dazu gekommen  und wie kommt man darauf, eine Enterprise Commerce-Plattform aufzubauen? [ab 01:15]

Stichwort “Seed-Finanzierung”: Welche Signale kann man geben, um Kapitalgebern den Einstieg zu erleichtern und wie geht man damit um, wenn Startups mit dem selben Geschäftsmodell zeitgleich Geld raisen? [ab 09:00]

Warum habt Ihr Euch für einen Pivot des Geschäftsmodells entschieden und welche Marktveränderungen haben Euch dazu getrieben? [ab 14:14]

Wie hindert man Unternehmen aus dem selben Marktumfeld daran, Geschäftsmodelle zu kopieren? Und ab wann habt Ihr gemerkt, dass die 1.0 Version von Commercetools nicht mehr wettbewerbsfähig ist? [20:40] 

Wie beschreibst Du Euer aktuelles Geschäftsmodell und warum lässt sich selbst das beste Produkt nicht ohne Marketing verkaufen? [ab 29:36]

Warum sind Shopsysteme nur schwer vergleichbar und welche Überlegungen sollten Händler bei der Auswahl anstellen? [ab 33:50]

Wie schafft man es, sich als Händler flexibler und agiler aufzustellen, um die digitale Sturmflut abzuwettern? [41:53]

Wie kam es zur Übernahme durch die REWE und auf welche Veränderungen und Entscheidungen müssen sich die Gründer einstellen, wenn es zum Verkauf kommt? [43:30]

Wie und warum agiert Ihr auch nach der REWE Übernahme autark und wo seht Ihr euch im Jahr 2020? [ab 50:50]

CT#19 API-First, flexibel und agil in die Zukunft - Dirk Hörig, Gründer und CEO Commercetools

Commerce Tomorrow is a new Podcast focusing on the technologies behind the largest and fastest moving brands and retailers. It will launch in April 2018 and will be hosted by Kelly Goetsch and Dirk Hoerig. 

This is an outlook on the introduction audio. The final podcast is available at: www.commercetomorrow.com

Commerce Tomorrow - Podcast Teaser Intro

This episode of CommerceTomorrow has been recorded live at the Shoptalk conference 2018 in Las Vegas. Dirk and Kelly talk to Zia Daniell Wigder, Chief Content Officer of Shoptalk Ventures. She talks about the beginnings of the show, which in its third year pulled an audience of more than 8,000 people. Zia also discusses how to attract and present a premium line-up of speakers and make sure that retailers, system integrators, and software vendors are on equal ground and all benefit from the conference.

#003: The Secret Sauce of Shoptalk

In this episode, Dirk and Kelly welcome Jeremy Muras, SVP Digital at Lion Capital and the former VP Digital Commerce of Burberry. They talk about the challenges of the luxury industry and the investor's view on digital commerce. Also, they discuss the idea of the "platform" economy and which brands Lion Capital has invested in.

#005: From eCommerce Manager to Investor

In this episode, Dirk and Kelly talk to Olaf Molenveld, CTO and co-founder of Vamp. He talks about their platform VAMP and how it enables retailers to plan and monitor the deployment of their applications.

#007: Taking Care of No-Downtime Deployments and Monitoring

In this episode, Alexander Ringsdorff, Vice President of Corporate Development at NewStore, Inc. talks about the new startup from Intershop and Demandware founder Stephan Schambach and how they supports physical retail with they mobile apps.

#008: Digitizing Brick and Mortar Retail

In this episode, Dirk and Kelly speak to Raj De Datta CEO and Co-Founder at BloomReach. They talk about what the difference between a CMS, WCM, and DXP is, why it becomes increasingly important for brands and merchants to focus on delivering engaging experiences, how BloomReach uses AI and ML to support their platform, and what the reasoning behind BloomReach's acquisition of Hippo was.

#013: Next Generation Digital Experiences with BloomReach

In this episode, Dirk and Kelly talk to Amir Konigsberg, CEO of Twiggle. They discuss state-of-the-art search capabilities mean in commerce and which role AI and machine learning play.

#014: State-of-the-Art Search with Twiggle

In this episode, we go deep on marketplaces with the preeminent marketplace expert - Mirakl co-founder/co-CEO Adrien Nussenbaum. In this episode, we explore the various flavors of marketplaces, where the lines is between commerce platform and marketplace platform, the role of B2B marketplaces, how to avoid the commoditization trap, and more.

Commerce Tomorrow - Podcast Teaser Intro

dirk-munich

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