In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them.

Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they are high value and  high conversion probability. He discusses the conundrum here.

It seems brutal but if Bonjoro try to craft onboarding for all users they will lose their valuable SaaS customers by diluting the flow.

Bonjoro Jobs To Be Done

This section of a longer fireside covers:
- baggage BAs bring if they become product managers
- triads, tribes and durable teams
- is the structure a scaleup from how a startup should organize its team?
- why roadmaps suck and OKRs are a better organising principle
- what is a Product Council and how it maps to company strategy

Scaling Product Teams - Patrick Collins of Zip

There is right and wrong ways to roll out your OKRs. In this talk Sten covers some basics around setting the right objectives, right key results and what flows from that.

How Okrs Work (and Don’t Work) For Product Teams

Google PM for Duo, Amit Jaiswal does a walkthrough of the importance of storytelling skills in Product Management: the audiences and the method.

Google's Product Manager for Duo - Product Managers As Storytellers

For a blog post "Customer Support is a Product Managers untapped design resource" where we discuss a missed opportunity in leveraging the direct contact with customer as a data point in product design decisions.

The Role Of Customer Success Teams In Collaboration With Product Managers (240p)

In this video, I discover that our team is the only one not doing daily standups! Seriously, Richard explains the disciplines they use in a remote WFH world (Melbourne was locked down hard, hard, hard at the time of recording). So we discuss some of the challenges there.
The summary is:
- Airwallex form “squads” that are spear-headed with Product Manager, Designer and Lead Engineer
- There is an over-arching SME strategy.
- Quarterly and Annual OKRs trickle down through the organisation.
opportunity decision trees (Teresa Torres, see Opportunity Solution - - Trees for Product Teams to ideate potential solutions to OKRs”
- Triaging of solutions (see Don’t build shiny objects)
- Monday planning meetings – where broader goals for the week within sprints are agreed
- Daily standups (!)

Airwallex: Cadence, Rituals, Okrs, Standups

Steen is Head of Product Management at Atlassian. He was Google Drive's Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. AND today we are talking All things Product Management.

Steen Andersson - Head of Product at Atlassian

The founder of Bonjoro digs in with me about the company journey, the user onboarding and his thoughts on Jobs-to-be-done and Product-Led-Growth.
Bonjoro lets SaaS companies boost customer engagement with perfectly timed personal videos with powerful integrations make it easy to convert your customers at the right part of the use journey - I think this is a product that will grow like crazy.
If you want the video check https://pointzi.com/blog

Bonjoro: Onboarding SaaS Customer Success Teams

Discussions and hacks with leading Product Led Growth teams. You'll get actionable tips on Onboarding, Activation & User Retention in less than 20 minutes.

Contextual is for Web and Mobile App Product Teams, we help drive Product Adoption, Onboarding and Automated interaction with users. 
Specifically: Tips, Tours, Carousels and InApp Messages to help Product Teams, Customer Success and Developers iterate without writing code or updating to the Appstore.

Make Contextual Products

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