This guide provides a step-by-step process for detecting and tracking AI-generated website traffic in Google Analytics 4 (GA4). It explains how to identify AI platforms like ChatGPT, Gemini, and Claude that often appear as generic referral sources, and how to create custom channel groups and exploration reports using specific regex patterns to separate AI visits from human users. The ultimate goal is to analyze AI traffic behavior and engagement metrics** to inform and optimize content strategy for both human readers and AI systems.

DKoderMarketing

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