Welcome to lesson 1 of our free video marketing course!
Understanding your audience and having a clear vision of what you want your videos to achieve are key factors in shaping your online growth and helping to turn visitors into customers.
In this lesson, we take a moment to examine the impact of video on the digital marketing landscape and set out to ask a few basic questions about your customer journey, such as:
-	Who is my video for?
-	What do I aim to achieve through my video?
By answering these questions, you will have set the ball rolling in establishing the baseline for your pre-production process.

Lesson 1 - How To Understand Your Audience

In Lesson 2, we start covering the sales funnel, also known as the process your business uses to make sales, which focuses on customer motivations and decision making.
We’ll talk about how first time visitors usually react to a new webpage and how you can strategically guide these visitors through your videos or website in order to generate clicks and subsequently, sales.

Lesson 2 - Retain Your Unique Visitors By Using The Sales Funnel

Two down, loads more jam-packed content to go!
In lesson 3, we take you through a very important part of digital marketing, personas. Forming a clear image of your target persona(s) is the key for viewer engagement and viewer retention. If you can resonate with your client then your hard work has paid off.

Lesson 3 - Learn How To Create A Persona That Fits Your Brand

We create stunning videos that resonate with your customers, increasing engagement and online sales. We believe fitness is infectious and videos are viral; we are the passion behind your videos, driving ‘get up and go’Londoners to view your content.

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