Sakyra - Driven By Demons

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Neophyte Records proudly present Sakyra as a new female hardcore artist. Driven by demons, Sakyra gathered her strengths to make her first release on our label. This hardcore woman was born ready to bring new bangers to the scene and will take you to the grounds of her hardcore mastermind. She represents hardcore with an energetic feeling and furious sounds. There is no escape from Sakyra or her demons! 😈

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Driven by Demons

Driven By Demons

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Sakyra - Driven By Demons

The Super Bowl is big, like many things in American. But America is yet to fully learn that big is not necessarily beautiful. Ads in the Super Bowl this year, 2024, costs the equivalent of about AUD $10 million for just a 30 second spot and that does not include the cost of producing them in the first place.
Car companies have ventured into this hallowed advertising territory, but this year only four plus one, that is a pure off road vehicle are taking that opportunity.
It is a national christening of corporate iconography at different species in the advertising Kingdom. 
How does it then reflect on the car companies that have chosen to participate? 
Well, as we have done in the past, we're better to talk about the zeitgeist of the times and whether these ads fit in well, than our good friend Brian Smith.

Summary 
00:01:01: Not so much nationalism as there has been in the past
00:01:58: Brands that were not American icons
00:02:38 The BMW ad: more about a celebrity than the car 
00:05:18: The Kia Ad. Did they bring grandpa a chance to see his grandchild skate or did they bring him back from a near death experience?
00:07:46 The Volkswagen ad: Reflecting on a time past – well and truly passed?
00:14:10: Toyota Tacoma ad: A driver trying his hardest to scare his passenger!
00:16:53: Toyota’s second ad for the ???? its not clear but it features a footballer apparently
00:18:40: Kawasaki Ridge: When a mullet hair cut typifies your market surely you are in trouble.
00:21:19: Do these ads work?
00:22:12: It might be worth it to stop your opposition having an impact 
00:22:40: It helps if you have a surprise element – a big announcement
00:23:40: One ad in the past included music from a little known band. The song went on to top the charts
00:24:58: People who don’t follow the football will still watch and pay attention to the ads. Cross reference to the half time singer Usher in the BMW ad
00:26:40: Is Christopher Walken's such a big celebrity?

A critical review of the Superbowl car ads 2024 –Forgiveness, sentimentality and bogans

News including Ford's new business plan, Boeing's self-driving planes, Tesla's woes and the Mercedes X class.

We attend the launch of the Hyundai Kona small SUV.

We discuss how a dedicated revhead should watch the Bathurst 1000.

And in our quirky news segment we discuss Jamie Oliver's custom Land Rover portable kitchen, and how it compares to the first kitchen on wheels - the VW Kombi.

Originally broadcast 14th October 2017.

For past programs and extended versions of segments like the road tests, feature interviews and quirky news, visit drivenmedia.com.au

Overdrive: Fords Business Plan; Hyundai Kona SUV; Bathurst 1000; Jamie Olivers Custom SUV

Overdrive: Cars, Transport and Culture.

A weekly radio program featuring motoring & transport news from Australia & around the world, road tests, feature interviews & quirky stories.

David Brown is a respected motoring broadcaster heard online and across Australia on commercial, public and community radio.

A critical review of the Superbowl car ads 2024 –Forgiveness, sentimentality and bogans

Cars Transport Culture

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