Specialized Bicycles have increased their market share in the last year. In figures just released more than 40% of all South African riders in the ABSA Cape Epic chose a Specialized Mountain bike. The closest competitor only had a 13% share. This race, considered as the Tour de France of Mountain biking is seen as a barometer for the sport. Mountain biking is seen as the new Golf with the average value of bicycles in this race being over R60,000.00  .  Concept Cyclery KZN with its 3 shops is KZN’s largest reseller of Specialized Bicycles. The stores are situated in Ballito, Waterfall and Shelley Beach and were founded originally by Burry Stander, Olympic athlete and South Africa’s most successful mountain biker to date. 

Concept Cyclery KZN - BW SR

Specialized Bicycles are launching their first innovative electric-pedal-assist mountain bikes in South Africa this week. The Turbo Levo FSR with 530W pedal-assist output and all Specialized trail & geometry hallmarks, is sure to be a winner in the local market. The bikes are capable of achieving top speeds of 45 Km/h while you pedal, so it'll deliver near superhuman power to anyone who rides it.

The bikes would be available soon in Concept Cyclery’s 3 shops in Ballito, Waterfall and Port Shepstone.


Duane Stander