How can you send kids on to college when they've fallen 4 or 5 years behind?

A Beautiful Constraint co-authors Adam Morgan and Mark Barden in conversation about one of the key case studies from the book: Leadership Public Schools and the Exit Ticket programme.

Includes interviews with the leaders and innovators from the project as well as a breakdown of the key learnings listeners can apply to their own projects and scenarios.

http://www.abeautifulconstraint.com

Music: Akuma by Stray.



Breaking Path Dependence In California Charter Schools

In the second episode of the A Beautiful Constraint Podcast co-authors Adam Morgan and Mark Barden discuss Adam's favourite story from the book about a unique example of Creating Abundance found in the Nakuru district of rural Kenya. He leads on to gives us three learnings to take away from the story about Creating Abundance. 

During this month's episode Adam and Mark hear from Dr. Paul Seward who runs an NGO in Africa called Fips, which aims to help small holder farmers get more from their limited resources. 

We want to hear your stories of how you made a constraint  beautiful, so if you have one please send it to us at @ABConstraint on Twitter or email it to us at abc@eatbigfish.com for a chance to feature in our next podcast.

Music: 'Brown Box (Fulgeance Interstella Remix) by Grillo.
Sound Effects provided by Pond5.com 

How To Create Abundance: A Lesson From Rural Kenya

Scott Kabat is an entrepreneur with a track record of building consumer-friendly brands that compete in historically unfriendly categories. Most recently, Scott was the Chief Marketing Officer at One Medical, the venture-backed startup that’s rethinking primary care in America. Prior to that he was CMO of Prezi, the presentation software challenger to PowerPoint. He also led the brand marketing team that launched and grew Flip Video, the market-leading brand of pocket camcorders which in 2009 sold to Cisco for $590 million. Mark Barden sits down with Scott at his Marin County home to learn more about his approach to building challenger brands with mainstream appeal.

#01 Challenger Masters with the ex-CMO of One Medical and Prezi, Scott Kabat

In this episode of 'Challenger Masters', eatbigfish partner Mark Barden is joined by founder and CEO of Habit, Neil Grimmer, as they take a walk along the disused railway tracks in Oakland, California. Habit is a personalized nutrition company created for anyone wanting to be their best through the transformative nature of food. In this interview, Neil discusses his learnings from his journey with Plum Organics, data marketing versus intuition, and how to work smarter, not harder.

#02 Challenger Masters with CEO & Founder of Habit, Neil Grimmer

When we interviewed Kurt Kane his office in Columbus, Ohio it was a brisk January morning; ‘It is colder round here’, Kane remarked, ‘than a McDonald’s freezer’. This is the story of how America’s third-largest hamburger chain found its feisty underdog spirit again. Not by saying something new – Wendy’s had been talking about ‘fresh never frozen’ for years, though consumers hadn’t been hearing it – but by dialling up the volume around that key difference in an entertaining new way. As the debate in the marketing community swirls around the value of social media, Wendy’s has become a powerful illustration of what is possible as an underdog if you have something different to say, and an internal culture with the freedom and imagination to push the possibilities of an emerging idea until it really gets people talking. And if you do it with a smile, of course.

Wendy's President and CCO Kurt Kane On 'Fresh Vs Frozen'

The Challenger Consultancy. We enable ambitious brands of all shapes and sizes to do more with less.