Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy. 

She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation. 

In this episode we discuss:

How to manage inventory 
Calculating your margin 
Actionable tips for stock management 
Using storytelling as a way to connect with customers
Simple ways to reduce waste

Create More Profit with bestselling author Ciara Stockeland of Inventory Genius

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show today to talk about sustainable packaging and so much more. They are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!

In this episode we discuss:

When to expand your business’ reach
How to choose the right packaging options
Plastic vs. cardboard packaging
Consolidating your to-do list
How to run a B2B eCommerce business

Sustainable Packaging That Saves 15,000 Tonnes of Emissions for Brands with Saloni Doshi

Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware! She shares how to improve sales and recruit better quality customers using her proven strategy.

 In this episode we discuss:

Sourcing email addresses 
Lead gen ads
Optimising copy and creative
Converting leads
… and how to stay creative in the wake of AI

Facebook Ads: How to Grow Your Mailing List with Laura Hanlon

Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels.

 In this episode we discuss:

Using AI tools to help with your Facebook ads management 
Chat GPT as a tool to generate copy
AI image creation
The future of AI tools 
How to ‘train’ AI to deliver optimal results

Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox

Jessie Healy runs her own agency Webtopia and her coaching program. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies.  

 In this episode we discuss:

Optimising Facebook ads
‘Training’ the algorithm 
Allocating budget 
Using lookalikes
TikTok and reel style videos

Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse sales for 20 years, helping her clients turn remnant or returned stock into cash, while protecting the brands core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales a month.

In this episode we discuss:



Reselling online
Including charities in your overstock distribution 
Leveraging technology for in-person sales, such as the SumUp Card Reader
Understanding client demographics
A system for building a team

Unsold Stock – Bridging Online and In-Person Sales with Katy Christie-Miller

The Soundcloud home for the Podcasts produced by the team at eCommerce MasterPlan.
That includes.... Keep Optimising AND eCommerce MasterPlan.
All our shows are about helping you to grow your eCommerce business, giving you the knowledge, tools, and inspiration to solve your problems and take things to the next level.

eCommerce MasterPlan & Keep Optimising Podcasts