Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time.&nbsp; Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation.&nbsp; Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation. &nbsp; [00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:04:25] Having a Depth of Perspective [00:06:28] The First Step: Helping Build the Assets that will Earn Links [00:09:08] Norm's Previous Career Taught Patience [00:11:55] The Value of Links to a Website [00:16:57] Link Building is Dead, Right? [00:19:29] Your Relationship with the Audience Has to Be Aligned [00:21:16] The Challenge of Earning Links [00:22:32] What do Links Really Represent to Today's Google Algorithm? [00:29:08] How Do You Find the Best Opportunities for the Pitch? [00:32:32] Bringing Something New to the Conversation [00:34:19] Content Marketing to the Top of the Funnel [00:38:22] Give a Mouse a Cookie [00:39:48] The Romance | Real People and a Memorable Experience [00:44:25] Hey, This is Content That is Missing: Know the Site [00:49:53] Sincere and Authentic [00:53:00] The Rest of the Site has to be As Authentic as the Pitch [00:55:25] Going out to E.A.T. [01:01:06] Things Are Always Changing: Revisit Old Targets [01:02:26] Rejection Can Be a Learning Opportunity

511 | Inbound Marketing is a Romance w/ Norm Vogele

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today.&nbsp; Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration process while highlighting key features to help you find your melody. We’ve been rehearsing for years, folks, and it’s finally time to get GA4 up and running. Down goes UA! As we help you find your Google Analytics 4 rhythm this week on the EDGE! Key Segments: [00:03:10] Introducing Brie Anderson [00:05:01] How Brie Navigated Her Career [00:12:04] Transitioning Into GA4 [00:16:43] Setting Up GA4 [00:20:42] EDGE of the Web Title Sponsor:&nbsp; [00:32:10] EDGE of The Web Sponsor:&nbsp; [00:33:34] How to Collect Search Traffic Analytics? [00:35:26] Final Tips For Setting Up GA4 Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Follow Our Guest Twitter:&nbsp; LinkedIn:&nbsp; Resources:&nbsp;

668 | Rocking Out GA4 w/ Brie Anderson

TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast! Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated in the coming weeks but here’s everything we know now.&nbsp; We’re bringing back the EDGE Newsletter!&nbsp; Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting!&nbsp; Your News(letter) from the EDGE awaits&nbsp;! News from the EDGE: [00:04:50] Here we go again…Is TikTok about to get BANNED in the US? [00:09:26] EDGE of the Web Sponsor:&nbsp; [00:10:02] Are Google Ads about to screw up your targeting at the country level? [00:13:06] You know what we’ve been needing around here… A COOOOOOORE UPDATE AI Blitz: [00:27:03] Google engineer stole AI tech for Chinese firms [00:28:26] Researchers create self-spreading AI malware AI Tools: [00:29:54] Suno - Make a song with a prompt [00:32:33] EDGE of the Web Sponsor:&nbsp; Barry Blast from Search Engine Roundtable: [00:33:09] Google: We Still Try To Avoid Overlapping Algorithmic Updates [00:35:18] Google Maps Hides Views Counts On New Reviews [00:36:25] Does Google Search Know What Is Reliable Information Thanks to our sponsors! Site Strategics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Inlinks&nbsp; Resources:&nbsp;             Follow Us: Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; #StandwithUkraine edgeofthewebradio.com/ukraine

669 | News from the EDGE | Week of 3.11.2024

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance! Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web! [00:03:21] Introducing Brie Anderson [00:04:06] Brie’s GA4 Session at Brighton SEO&nbsp; [00:06:05] Testing GA4 Before the ‘Show’&nbsp; [00:11:22] Can You Set Up GA4 Tracking to Expand Behavioral Analysis? [00:16:12] EDGE of the Web Title Sponsor:&nbsp; [00:17:14] What to Actually Do With All This Data [00:19:58] Is Multi-Touch Reporting in GA4? What About Assisted Conversion Reporting?&nbsp; [00:23:18] Benchmarks of User Experience&nbsp; [00:29:00] EDGE of The Web Sponsor:&nbsp; [00:30:11] Mapping Out The User Journey [00:38:40] Brie’s Experience From Developing Educational Courses [00:41:11] Final Pro Tip From Brie Anderson Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Follow Our Guest Twitter:&nbsp; LinkedIn:&nbsp; Resources:&nbsp;

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research &amp; development than you would have imagined. Plus, Google has an all-new filter tab. Don’t miss out on what’s happening in the SEO world this week, as always, right here on the EDGE of the Web! We’re bringing back the EDGE Newsletter!&nbsp; Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting!&nbsp; Your News(letter) from the EDGE awaits&nbsp;! News from the EDGE: [00:08:13] A new study finds that Google’s AI summaries may hurt searches for brands and products [00:13:03] EDGE of the Web Sponsor:&nbsp; [00:15:10] Disney teams with Google to boost ad reach [00:19:53] Google Update Unleashes Ranking Rollercoaster: Prepare for Volatility AI Blitz: [00:25:51] Study finds that China produced almost 50% of the world's top AI researchers, compared to ~18% from the US, thanks to China's heavy investment in AI education [00:28:27] Justice Department Risks Picking the Wrong Fight With Apple AI Tools: [00:31:02] AI-powered History Teacher [00:32:49] EDGE of the Web Sponsor:&nbsp; Barry Blast from Search Engine Roundtable: [00:34:10] Report: No Site Hit By The September Helpful Content Update Recovered Yet [00:37:46] Microsoft Buying Ads On Google Search To Drive More Searches On Bing [00:41:15] Google Tests Products &amp; Product Sites Search Bar Filter Tabs Thanks to our sponsors! Site Strategics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Inlinks&nbsp; Follow Us: Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; Resources:&nbsp;             #StandwithUkraine edgeofthewebradio.com/ukraine

671 | News from the EDGE | Week of 3.25.2024

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what has shaped the industry and how it became what it is today here on the EDGE of the Web!&nbsp; Key Segments: [00:02:43] Introducing Simon Cox [00:04:08] Simon’s Career Story [00:09:54] Changes in SEO Since The ‘Early Days’ [00:13:09] EDGE of the Web Title Sponsor:&nbsp; [00:13:58] Keeping an Eye on Accessibility [00:15:17] How Did Simon Stay up to Date With Evolving&nbsp; Technology During the Rapid Expansion Era of the Internet?&nbsp; [00:23:08] Considerations Before Offering SEO Services to an Agency [00:28:41] Lessons Learned From Consulting For Agencies [00:31:33] EDGE of The Web Sponsor:&nbsp; [00:32:45] Staying Ethical in SEO&nbsp; Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Mastodon:&nbsp; Follow Our Guest Twitter:&nbsp; LinkedIn:&nbsp; Resources

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. Did we get ya? Happy April Fools from all of us at EDGE of the Web! This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google STILL has not announced a launch date for SGE; here’s the scoop. Plus, OpenAI released a new feature opening a whole new spectrum of possibilities. Kick-off this April right and tune in for what is and isn't happening in SEO right here on the EDGE! News from the EDGE: [00:07:16] Facebook and Instagram Accused of Bilking Advertisers in $7 Billion Lawsuit [00:09:24] YouTube Asks Creators: Hold Onto Your Videos! [00:15:40] EDGE of the Web Sponsor:&nbsp; [00:18:23] Small Website Tweaks Might Not Move the Google Search Needle AI Blitz: [00:20:29] Google still has not announced a launch date for SGE [00:26:21] Google starts testing AI overviews from SGE in main Google search interface [00:26:40] OpenAI just unveiled Voice Engine AI Tools: [00:29:28] Delfiny AI - Talk to AI Marketing Assistant for Your Digital Ads [00:30:47] EDGE of the Web Sponsor:&nbsp; Barry Blast from Search Engine Roundtable: [00:32:08] SEOs, Please Don't Remove Contact Us &amp; About Us Pages [00:35:43] Google: Fixing A Helpful Content Site Isn't About Where Measuring Against The Previous Version Of That Site Thanks to our sponsors! Site Strategics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Inlinks&nbsp; Follow Us: Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; Resources&nbsp;              #StandwithUkraine edgeofthewebradio.com/ukraine

673 | News from the EDGE | Week of 4.1.2024

Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the ‘human touch’ to your advantage. Join us this week as we discover what AI design really means for SEO moving forward here on the EDGE of the Web!&nbsp;&nbsp; [00:04:28 ] Reintroducing Simon Cox&nbsp; [00:05:25] What Kind of Art Did Simon Work With Early on in His Career?&nbsp; [00:08:58] Can Artistic Principles be Applied to SEO?&nbsp; [00:12:22] EDGE of the Web Title Sponsor:&nbsp; [00:13:09] Building a Visual Design That Compliments User Expectations [00:16:41] How is AI Imagery Perceived Differently Than Authentic Imagery?&nbsp; [00:23:43] Does AI Hurt The Integrity of SEO?&nbsp; [00:31:04] What Can We Do to Grow The Reputation of SEOs?&nbsp; [00:33:05] EDGE of The Web Sponsor:&nbsp; [00:34:19] Simon Cox SEO Pro Tip Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Follow Our Guest Twitter:&nbsp; LinkedIn:&nbsp;&nbsp;Mastodon: @ Resources

674 | Drawing The Line With AI Content w/ Simon Cox

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label their AI content! Plus, many fear the potential influence China may have on the 2024 election through widespread AI misinformation. Things are moving around in the SEO space; here’s everything you need to stay ahead here on the EDGE of the Web! News from the EDGE: [00:03:27] EDGE of the Web Sponsor:&nbsp; [00:08:48] Is Google Eyeing HubSpot for Acquisition? [00:11:54] Data Reveals Shortcomings in Privacy Tools [00:15:15] Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains AI Blitz: [00:23:48 ] Labeled: A New Wave Of AI Content Labeling Efforts [00:32:40] Microsoft: China plans to disrupt elections with AI-generated disinformation AI Tools: [00:34:24] Fix your blurry photos using AI [00:35:43] EDGE of the Web Sponsor:&nbsp; Barry Blast from Search Engine Roundtable: [00:37:50] Google SGE Testing Tabs In AI Overviews [00:40:33] Google: Ad Strength Is Not Used In Ad Auction [00:42:15] Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage Thanks to our sponsors! Site Strategics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Inlinks&nbsp; Follow Us: Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; Twitter:&nbsp; Resources&nbsp;                 #StandwithUkraine edgeofthewebradio.com/ukraine

675 | News from the EDGE | Week of 4.11.2024

Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web! Key Segments: [00:03:57] Introducing Joy Hawkins [00:05:40] Joy’s Backstory in the Industry [00:06:53] Taking the Role of an Educator in the Space&nbsp; [00:08:15] EDGE of the Web Title Sponsor:&nbsp; [00:09:29] SEO vs. Local SEO&nbsp; [00:13:24] Valuable Tactics in Local SEO [00:18:13] EDGE of the Web Sponsor&nbsp; [00:20:14] Why User-Generated Content is Such a Major Factor in Today’s SEO [00:24:23] How Do We Know That Citation Platforms Aren’t Being Indexed on Google?&nbsp;&nbsp; [00:25:55] Entering Into Niche Markets&nbsp; [00:31:53] EDGE of the Web Sponsor&nbsp; [00:33:04] Why do Operating Hours Affect Rankings?&nbsp; [00:37:52] Local SEO Recommendations For a Small Budget Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Riverside:&nbsp; Follow Our Guest Twitter: LinkedIn:

676 | Getting Tactical with Local SEO w/ Joy Hawkins

Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web!&nbsp; Key Segments: [00:03:27] Reintroducing Joy Hawkins [00:08:38] Were There Any Major Changes in Local SEO in 2023?&nbsp; [00:14:06] What Makes Local Service Ads Unique?&nbsp; [00:16:10] Steer Clear of This LSA Scam! [00:20:20] Should Google Be Increasing Their Customer Support Network&nbsp; Without AI?&nbsp; [00:22:58] EDGE of the Web Title Sponsor:&nbsp; [00:24:40] Joy’s Thoughts On The Rise of AI&nbsp; [00:30:52] How Should SEOs Be Focusing on UX? [00:33:33] EDGE of the Web Sponsor&nbsp; [00:35:16] Have Google Updates Favored User Generated Content?&nbsp; [00:35:59] Implementing Crisis Management For Negative Online Mentions [00:37:06] Can Video Boost Your Local SEO?&nbsp; Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Follow Our Guest Twitter: LinkedIn:&nbsp;Instagram:&nbsp;Facebook:&nbsp;YouTube:&nbsp;TikTok:&nbsp; Resources

677 | Fending off Local Attacks w/ Joy Hawkins

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

511 | Inbound Marketing is a Romance w/ Norm Vogele

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