There’s ton of insanity in action sports. For most of us, all we see are a bunch of men and women performing incredible tricks that we could never dream of attempting. It’s this kind of insanity that has provided companies powerful ways to build their brand and engage with their audience. Here are three ways we can learn more about marketing from folks in the action sports industry.

#017 - Three Things We Can Learn About Marketing From Action Sports - Empac Weekly

Silicon Valley is the hotbed for technological innovation. It is a designer’s dream to one day be able to work for a large tech company in the valley. Back in January of 2016, I was offered the opportunity to work with one of the largest brands in the world as a graphic and web designer for a five month period. There are a ton of things I learned about business working in Silicon Valley. Here are the top three things I learned while working in the valley.

#018 - Three Things I Learned Working in Silicon Valley - Empac Weekly

Most people know Yelp as a platform for getting honest reviews about local restaurants in your neighborhood. It's usually the first source for learning about the local cuisine and what the locals are recommending you try out. I've tried different things to convert my customer leads into sales and decided that it would be helpful to write up a post that gave insight into how Yelp works as an advertising platform and how it can potentially be helpful for your business.

#019 - How to use Yelp as an Effective Ad Platform - Empac Weekly

Digital marketing can be intimidating for small businesses. Small business owners try out digital marketing through Google or social media and end up spending a ton of money without any positive results. There’s an effective way you can set a digital marketing budget without losing a ton of money. Here are some of my tips for how you can set a budget that is appropriate for your business and sales strategy.

#020 - How to Set a Digital Marketing Budget - Empac Weekly

Your website is a window to the world. It’s your opportunity to make a great first impression and let people know what you and your company are all about. There are tons of companies that put up a website and don’t see the results they are expecting right away. Here are four ways you can improve your website and start achieving the results you’re looking for.

#021 - Four Ways You Can Improve Your Website - Empac Weekly

Pepsi recently came out with an advertisement that is highly questionable. It’s an advertisement for their new 'Live for Now' campaign that features Kendall Jenner among a cast of folks that break from their daily lives to join a peaceful protest. The message Pepsi conveyed was heavily construed and angered many of their customers. Here are some of the things we can learn from Pepsi’s latest mistake that can help you craft a better message for your marketing campaign.

#022 - What We Can Learn From Pepsi's Latest Advertising Misstep - Empac Weekly

The internet of things is slowly taking over our lives and companies may be wondering how they can effectively market their business using internet connected smart devices. I take a look at the internet of things and see how it could potentially be used for marketing products.

#023 - The Internet of Things and How It Will Affect Marketing - Empac Weekly

Snapchat is an interesting platform to tackle. Small businesses may feel intimidated trying to include Snapchat in their marketing mix. With the platform bringing in 100 million active users a day, it would be naive to dismiss Snapchat as a viable marketing platform. All it takes is a little bit of creativity and a new approach to how you create your content strategy for Snapchat.

#024 - How Small Businesses Can Use Snapchat For Their Marketing - Empac Weekly

Setting up a website is an essential component for getting your company on the web. The process usually involves going to Google and figuring out what companies offer web design for small businesses. However, once a customer finds a company to work with and starts talking about the price, they realize that the services cost a crazy amount of money. Learn how the costs break down for a website and why there's a big difference between working with a freelancer designer compared to a larger design firm.

#025 - How Much Should a Website Cost - Empac Weekly

I've been incredibly busy over the last couple months. It's been about seven months and I would love to update everyone on where I've been and what the plan is for Empac Weekly moving forward.

#026 - Where Did Britton Go - Empac Weekly

Small brands, big ideas. We help small businesses tell incredible stories about their brand. Weekly podcast about branding, marketing, and design.

Empac Weekly

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