See my tweets about Caterina Fake's recent episode: What if You Could Photoshop Your Voice? on Should This Exist? podcast. Cool show.

The human voice is a key marker of authenticity and individuality, and Modulate uses A.I to transform your voice into anything you want it to be. In real time.Get the Voice Marketing&nbsp;Flash Briefing on Alexa:
1) Click "Enable" here:&nbsp;http://bit.ly/beetleflash
2) Say, "Alexa, Flash Briefing."

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Photoshop Your Voice - Caterina Fake Podcast Rec

quartet.agency
a global creative tech collective
@quartetagency


Announcing quartet.agency

New sonic branding coming soon to this briefing! Hear it on the Beetle Moment Marketing Podcast now.


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Sonic Branding Coming

Voice Marketing definition: Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes recorded audio content such as podcasts, Flash Briefing,  and all branded audio including sonic logos, audio marks, and IVR phone systems. An evolution of search engine optimization (SEO), voice search optimization (VSO) is an important aspect of Voice Marketing wherein brands, products, and services optimize content to be found through spoken searches.

Read more: Definition of Voice Marketing

#voicefirst


Definition of Voice Marketing

Define "Digital"

Here is the tweet where I posed the question: What is the difference between confidence and arrogance?

Credit to Ron Lynch for the initial question.

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Confidence vs Arrogance

QR codes will give way to voice experiences.

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From QR Codes to Voice

After three years of sales, Apple has sold 61 million pairs of AirPods on a cumulative basis. During the first three years of sales, Apple sold 60 million iPhones. Pow! #voicefirst


AirPods Beat iPhone - First 3 Years

Voice vs screens
Addiction to technology and smartphones


Habit Formation

The Contract for the Web: Most tech cos are in for a better safer internet. Not Amazon, yet.


The Contract for the Web

If the voice assistant can't answer a search query, it's worth creating a voice experience (Action or Skill for example) to answer it. Like the Google Actions that check the price of gold.


What's the price of gold?

If you can't addict people to your app (like Instagram) you have to entice them another way. 


Forming Habits without Screens

Daniel Crosby's podcast is Standard Deviations. Check out the episode The Four Pillars of investor Psychology re: cable TV news. (Brain tip: don't have it on in your office if you're financial advisor.)
Crosby's book is a NYT bestseller and great read, get it here: The Behavioral Investor

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Emily Binder

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