Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, makes digital marketing so easy to understand, anyone can do it. Get the big picture on what it takes to pivot to digital. A website, social media, and search engine optimization are pieces of a much larger puzzle. Find out how they fit together through real world stories and actionable guidance. This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. Eric Schwartzman has advised Boeing, Johnson & Johnson, Lucasfilm, the Pentagon, the Olympics Games, and dozens of small and midsize companies.

The Digital Pivot: Secrets of Online Marketing (Audiobook)

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I specialize in content marketing, brand journalism, and enhancing visibility and engagement through mediagenic activations that combine original content and media relations with on-page, off-page, technical, and local search engine optimization. 

I lead brand marketing initiatives that align with business goals, boosting web traffic and e-commerce revenue. I have a proven track record of developing innovative campaigns that increase rankings and unique visitors.

I started in public relations, so I have extensive experience in media relations, corporate communications, brand journalism, internal communications, reputation management, integrated marketing communications, and investor relations.

I wrote 2 best-selling books covering SEO, speak at industry conferences, produce podcasts, and have had articles published at AdWeek, TechCrunch, Fast Company, VentureBeat, and many others.

Eric Schwartzman

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