Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021. It’s also 920 million more than the number of social users in 2017, which represents a massive 32.2 percent leap in just five years.
 
In this episode of Two Minute Marketing Tips, I dive into 12 major social media mistakes you may be guilty of when trying to market your business online. We’ll also look at how to avoid them and become a social media marketing pro! I discuss:

Social media strategy
Consistent posting schedules
Maintaining your social media accounts
And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts

How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

12 Fatal Social Media Mistakes You Are Guilty Of

We have all heard of the 5 W’s of journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing.

Whether it is a customer service representative trying to resolve a complaint, or your marketing team attempting to come up with a new business strategy, the 5 W’s are essential to relaying concise information to your audience. To develop a sound business strategy for your content marketing efforts, here are a few tips to follow. In this episode of Two Minute Marketing Tips, I explain the 5 W’s of marketing! 

You will learn: 

The importance of timing 
How to narrow your target audience 
How to stand out from the pack 

Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud:

Hashtags - Everything You Need To Know For Social Media Success: Listen on SoundCloud, Spotify or  Apple Podcasts

How To Grow Your Business Exponentially With Content Marketing: Listen on SoundCloud, Spotify or Apple Podcasts

12 Fatal Social Media Mistakes You Are Guilty Of: Listen on SoundCloud, Spotify or Apple Podcasts
 
To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

The Who, What, When, Where and Why of Marketing

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill.
 
In this  episode of Two Minute Marketing Tips, I will explain how to grow your business’s brand by using storytelling marketing on each of the popular platforms. Topics include:

Storytelling on Facebook, Twitter, Instagram and more
How you can optimize your storytelling
And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud
Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud
Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Best Storytelling Marketing Methods To Build A Successful Brand

Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Erika Taylor Montgomery, CEO of Three Girls Media shares four reasons your business needs public relations now!

You will learn: 

Why PR is important for businesses of all sizes 
How PR can help you grow your business
How to get started 

Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On Marketing & PR: Listen on SoundCloud, Spotify or  Apple Podcasts

Press Strategy — 10 Media Pitching Mistakes And Their Simple Fixes: Listen on SoundCloud, Spotify or Apple Podcasts

8 Valuable Tools For Public Relations: Listen on SoundCloud, Spotify or Apple Podcasts
 
To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Brand Awareness: 4 Reasons You NEED Public Relations Now

If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we once thought. 
 
In this  episode of Two Minute Marketing Tips, I will cover seven crucial content creation tips for writing persuasive blog articles, social media posts and marketing emails. Topics include: 
 
Appealing to your audience’s emotions
Establishing authority in your writing
Being likeable
And much more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Use These 7 Persuasive Writing Tips In Your Content Marketing Strategy

The Bold Type is a trilling drama about three leading women. Mixed in with the struggles of Jane, Kat and Sutton, there are some inspiring public relations tips worth listening to. In this episode of Two Minute Marketing Tips the following PR lessons are discussed:  

Don’t be afraid to leave your cards on the table
Know when to post and when to stop
Empower your employees
Be fearless
Be honest about what you want
Be confident
Work hard

Looking for some more PR tips? Get some outstanding insight into public relations and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

6 Top Qualities Of A Public Relations Firm‬: Listen on SoundCloud, Spotify or ApplePodcasts‬

Best Storytelling Marketing Methods To Build A Successful Brand: Listen on SoundCloud, Spotify or ApplePodcasts‬

5 Useful Niche Social Networks For Professional Industries‬: Listen on SoundCloud,  Spotify or ApplePodcasts‬

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

PR Lessons From The Bold Type

Laundry: my least favorite chore, but alas it must be done if I want to wear clean clothes. Recently I was folding the mountain that had been piling up on the end of our couch when I had a revelation about time management. If I had taken the time to fold the clothes when they came out of the dryer, it would have taken less time than waiting until it piled up into an overwhelming amount of work that demanded my attention. It all comes down to time management.
 
In this episode of Two Minute Marketing Tips, I’m going to talk about time management and how you can choose to delegate your minutes so your responsibilities don’t collect into an overwhelming amount of work. Topics include: 

The importance of time 
Prioritizing your workload
Creating schedules 
Helpful tools to help manage your time
And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Effective Tips for Time Management

One component of editing that isn’t discussed as much, and one that I’d argue is equally as important as checking for spelling and grammar errors, is using a critical eye to determine if you’ve used inclusive language in your content marketing.
 
In this episode of Two Minute Marketing Tips, I will highlight seven areas to look at critically when editing your content marketing for the use of inclusive language. 

Topics include: 

Writing about gender-neutral language 

Writing about ethnicity, race and nationality

Writing about disabilities

And much more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Inclusive Language For Content Marketing: 7 Areas to Examine

As we all know, food drives are a common charitable event for nonprofit organizations and for businesses looking to give back. Many organizations use traditional tools such as flyers and word-of-mouth to spread the word.

 Although these tactics seem to work for close followers of small businesses, they are somewhat lacking in reaching beyond that particular group.
 
In this  episode of Two Minute Marketing Tips, I’ll teach you how small businesses can take advantage of the virtual grapevine by following these tips:

Topics include: 

Developing countdowns

Creating event hashtags

Using Facebook events

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

4 Ways To Promote Your Food Drive or Charity Event On Social Media

Personal branding is more than just a 30-second elevator pitch used to introduce yourself. 

While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small businesses and entrepreneur success
 
In this episode of Two Minute Marketing Tips, we discuss the what, why and how of personal branding. Topics include: 

What branding is

Why personal branding is important

How to build your brand

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Personal Branding - More Than An Elevator Speech

Memes have become an integral part of the internet. Even if you are not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture; an increasing number of brands are recognizing the potential of using memes as a marketing tool. 

In this  episode of Two Minute Marketing Tips, I’ll teach you about how meme marketing is a fun, spontaneous way to harness the power of social media.
 
Topics include: 

What a meme is

How to start making memes

Valuable tips for meme marketing

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast, Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Using Meme Marketing In The Age Of The Internet

Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point, and a big part of that is writing in a way that connects with your target audience and clearly shows them what makes your brand better than competitors. 

Are your writing skills up to par? Are you doing all you can to successfully connect with your audience?

In this episode of Two Minute Marketing Tips, I share 15 tips to make sure your marketing copy helps your business shine.
 
Topics include: 

Knowing your content marketing audience

Keeping content simple

Writing in active voice

Lazy language

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

How to Improve Your Content Creation - 15 Helpful Writing Tips

The recent string of TV show reunions and revivals have got plenty of people fired up and soaking up the nostalgia. But, at least for me, there’s few shows that take me back quite like “Friends.”

 As one of the most popular shows of all time, it’s firmly entrenched in pop culture and will continue to inspire sitcom writers for years to come.
 
In this episode of Two Minute Marketing Tips, I share the top eight content marketing lessons that you can take from the show. 
 
Topics include: 

Timing

Reusing content

Providing a backstory

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast, Spotify or SoundCloud

Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud

Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

The Best Content Marketing Tips From “Friends”

From Monday Motivation to Friday Fun Day, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive new traffic to your site, build brand awareness and gain followers. 

There are many ways to connect with your audience online, with hashtags being one of the most common. 

In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery goes through each day of the week’s best used hashtags and social media trends.


Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How Much Should You Spend On PR & Marketing?‬: Listen on SoundCloud, Spotify or ApplePodcasts‬

Inclusive Language For Content Marketing: 7 Areas to Examine‬: Listen on SoundCloud, Spotify or ApplePodcasts‬

How To Take Facebook Ads To The Next Level: Listen on SoundCloud,  Spotify or ApplePodcasts‬

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Social Media Trends For Every Day Of The Week

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As such, they are an incredibly important tool for content marketers.
 
In this episode of Two Minute Marketing Tips, we discuss the meaning of active and passive voice, the best ways to identify each, why it is important to use active voice in your content marketing and examples for how to turn writing that is in passive voice into active voice.
 
Topics include: 
What is voice
Active vs. passive voice
Why passive voice is important for content marketing
And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

Why Is It Important To Use Active Voice vs. Passive Voice In Content Marketing?

Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with your audience and share what your brand is all about. 
 
In this episode of Two Minute Marketing Tips, I’ll dive into the different types of video content, apps to create them, what makes them engaging and how to optimize them!
 
Topics include: 

10 types of video content
Apps to create video content
What makes a good video
And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

How To Incorporate Video Content In Your Marketing Strategy

Now that the pandemic is beginning to feel less urgent, brands have begun to look at what their post-pandemic marketing strategies might look like. You can expect most companies to adjust several areas of their marketing strategy to better serve their customers, all who have had a very trying couple of years
 
In this episode of Two Minute Marketing Tips, we review three pandemic take-aways that businesses can use to create a strong post-pandemic marketing strategy going forward.
 
Topics include: 

Innovation & flexibility
Compassion & empathy
Being customer-centric
How the pandemic has impacted marketing strategies

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

3 Ways To Improve Your Post-pandemic Marketing Strategy

You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing for Etsy.

In this episode of Two Minute Marketing Tips, I  review simple and actionable steps you can take to create a stellar Etsy marketing strategy.

Topics include: 
●	Etsy quality scores
●	Social media marketing
●	Analytics
●	And more!
Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud.

How To Start A Successful Etsy Marketing Strategy

It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively?

In this episode of Two Minute Marketing Tips, we discuss we discuss why it’s important to say thank you when it comes to public relations and effective ways to do so.

Topics include: 
When to say thanks
Writing effective thank you cards
Doing more than a thank you card

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Thank You Cards In Business And The Art of Saying Thanks

Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign. It can often feel like every single creative content marketing idea has already been done – multiple times.

In this episode of Two Minute Marketing Tips, we discuss reasons why content marketing can sometimes be stalled by writer’s block and content creation tips that are sure to help you move past your brainstorming hurdles and back to stellar, creative content marketing.

Topics include: 
Content marketing
Writer’s block
Strategies to get creative

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

8 Tips For Staying Creative In Your Content Marketing

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation.
 
In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business.
 
Topics include: 
Establishing credibility
Creating customer loyalty
Search engine optimization

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

3 Reasons Why You Should Link to Your Competitors

Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account.
 
Think your pet has what it takes to become the next social media sensation? You’re barking up the right tree! In this episode of Two Minute Marketing Tips, we’ve assembled a quick guide to putting your pet on the path to social media stardom.
 
 
Topics include: 

Content creation
Hashtag use
Networking advice
Marketing and Sponsorships

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

How to Turn Your Lovable Pet into a Social Media Star

It’s no secret the future of social media is video content. According to HubSpot, 86% of businesses are using video in their content strategy in 2021. Whether that be a live or on-demand video, you need to know how to film a video and where to upload it effectively. 

In this episode of Two Minute Marketing Tips, I cover:

How to film a video
Where to upload it effectively 
Video features on the top apps 

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

A Guide to Video Production for Social Media Marketing

Three Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips.

This week’s installment is part 2 of a 3-part series explaining email marketing, the different varieties of marketing campaigns, and their benefits for your strategy. Erika provides an in-depth understanding of email marketing campaigns and you’ll learn the what, why and how of relational emails! Then, learn how email marketing can be a great return on your investment, no matter what content you are promoting.

Get the details on what you need to know about email marketing campaigns right now by listening on iTunes, Spotify or SoundCloud:

●Email Marketing: Part 1 -  Promotional Emails: Listen on SoundCloud, Spotify or  iTunes

●Email Marketing: Part 2 -  Relational Emails: Listen on SoundCloud, Spotify or  iTunes

●Email Marketing: Part 3 -  Transactional Emails: Listen on SoundCloud, Spotify or  iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Email Marketing: Part 2 -  Relational Emails

Three Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips.

This week’s episode will go into making wise choices proper use of -video production equipment.  Erika will leave you with a comprehensive understanding of video production and necessary tools for a professional video. First, Erika shares foundational requirements to start producing videos with amazing quality. She also details how to master capturing pristine audio for your freshly-produced content!

Get the details on what you need to know about video production right now by listening on iTunes, Spotify or SoundCloud:

●How to Choose & Use Your Video Production Equipment: Listen on SoundCloud, Spotify or  iTunes

●A Quick Guide to YouTube, Facebook & Instagram Video Production: Listen on SoundCloud, Spotify or  iTunes

●A Quick Guide to Snapchat, Twitter & LinkedIn Video Production: Listen on SoundCloud, Spotify or  iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

How to Choose & Use Your Video Production Equipment

Budgeting is crucial to the success of any advertising campaign. As the most expensive social media platform to advertise on, it is especially pertinent that you plan your budget for LinkedIn ads. In this Two Minute Marketing Tips installment, Erika Taylor Montgomery, CEO of Three Girls Media, will reveal everything you need to know about LinkedIn ad pricing, including:

•	The auction-style ad pricing
•	The different pricing options for different ad types
•	How your “ad relevance score” impacts your budgeting
•	What you will need to budget

Learn how to design a successful LinkedIn advertising strategy for your business by listening on iTunes, Spotify or SoundCloud:

•	LinkedIn Advertising Part 3: Budgeting for Your Campaign: Listen on SoundCloud, Spotify or iTunes

•	LinkedIn Advertising Part 1: Using Different Ad Types: Listen on SoundCloud, Spotify or iTunes

•	LinkedIn Advertising Part 4: Implementing Best Practices: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

LinkedIn Ad Prices & Budgeting for Your Campaign

In the TV show “The Bold Type,” front and center are three young women with big dreams and the willpower to make them happen, even when things look bleak. It’s refreshing to see empowering relationships between leaders and employees on the TV screen, and it’s one of the reasons this show is one of our favorites here at Three Girls! Find out how the brave ladies at Scarlet Magazine can inspire you to think bigger with your public relations efforts. 

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 8 pieces of PR advice to consider in your public relations strategy that we’ve gleaned from, “The Bold Type.” In this episode you’ll learn about:

●	How Three Girls’ CEO, Erika Taylor Montgomery, took on big risks to successfully found her own company.  
●	How to work as a team with your employees to think big together.
●	How honesty is crucial to success. 
●	How to use vulnerability to strengthen your messaging. 

Want more Two Minute Marketing Tips? Get some outstanding insight into hiring a marketing or PR agency now by listening on iTunes, Spotify or SoundCloud:

●	Hiring a Marketing or PR Agency Part 1: 6 Things To Know When Hiring A Public Relations Agency: Listen on SoundCloud, Spotify or iTunes
●	Hiring a Marketing or PR Agency Part 2: Fool-Proof Steps for Running a Public Relations Campaign Part 1: Listen on SoundCloud, Spotify or iTunes
●	Hiring a Marketing or PR Agency Part 3: Fool-Proof Steps for Running a Public Relations Campaign Part 2: Listen on SoundCloud, Spotify or iTunes
 
To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’

In the world of social media marketing, the word “engagement” gets thrown around a lot – but does your brand know how to actually make it happen? Social media regularly ranks high on the list when it comes to the most important marketing tools, but too often we see business profiles fall into the habit of “set and forget.” 
 
In this episode of Two Minute Marketing Tips, I explain the importance of social media engagement and how to achieve it by:

Getting to know your community
Asking for feedback
Creating emotional connections
Producing user generated content
And more

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Business Blogging For Your Brand‬: Listen on SoundCloud, Spotify or ApplePodcasts‬

How To Succeed Working From Home And Marketing Your Business During COVID-19‬: Listen on SoundCloud, Spotify or Apple Podcasts‬

How To Create Stellar Updates For Facebook and Instagram‬: Listen on SoundCloud, Spotify or Apple Podcasts‬

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Make Time For Social Media Engagement

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement.
 
In this  episode of Two Minute Marketing Tips, I cover how the use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. I cover:

Creating stunning social media visuals
Types of visual content for social media
And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts

How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

How To Best Use Visuals For Your Social Media

There is an art to Facebook ads. With companies of every size running campaigns — from $10 a day to $1000 a day — the most successful ads are those that stand out from the pack. 
 
In this episode of Two Minute Marketing Tips, I will detail innovative and creative ways to get you started on your next set of Facebook ads. With over two billion active Facebook users, you have the ability to target your audience to any niche you can dream of. I cover:

How to begin creating a Facebook Ad
Tips and best practices for Facebook ads
Facebook Ad analytics
And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts

How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

How To Take Facebook Ads To The Next Level

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing Success! 52 Weeks of Actionable Activities You Can Do for a Killer Year of Content Marketing."

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