Catch Bushkin's latest solo effort under the ESPspotlight as Music Monday's Wave Runner selection.

Bushkin - Snowman Feat. Big Narstie (Radio Edit)

EricaSharlette Promotions was born in the winter of 2010, as a result of growing demand for full service provision from the company’s namesake.

After assisting friend and collaborator Charli-Anne with deer oh deer and Jelli Ltd., friends in the music industry requested help in setting up their base operations. Headhunted by a popular Urban webzine, EricaSharlette joined as Client Relationship Manager at the end of December 2010. Endeavours for the publication led her to Hip Hop Artist and Music Producer Lekhem in January of 2011, when EricaSharlette advanced to the magazine’s writing staff for Fashion, Arts and Events. The promotion of a friend led EricaSharlette to DJ Melody Kane. Hitting it off instantly, Kane brought what was now a budding promotions company on-board, to help spread the word of her ground-breaking movement, the Female DJ Takeover.

By the spring of 2011, the ESP name had begun to build a reputation through the demonstration of hard work, dedication and commitment to each affiliate brand and numerous ad hoc projects. That name reached the ears of Hip Hop Artist Drassick DIGITAL in April of 2011, who also joined the long-term ESP roster.

The ESP website and ‘The ES in the P’ blog launched on the 12th September 2011, just in time to begin a full promotional drive for Leela James’ only European date, for her sold out ‘My Soul’ concert tour, just over a month later. Aimed at tailoring promotion on a fresh, personal level; both were integral to the Marketing plan. Less than a fortnight after both sites launched, RnB Superstar, Hollywood Actor and New York Times’ Best Seller Tyrese Gibson hand-selected ‘The ES in the P’, as one of the few worldwide outlets to review his music video for ‘Stay’. Featuring Oscar nominee, Taraji P. Henson and directed by critically-acclaimed, Matt Alonzo - the single marked his first musical release in five years.

‘The ES in the P’ entered a new phase at the start of 2012, with a greater variety and selection of written articles. The #FindOutFriday feature that had received some of the biggest feedback during the ‘My Soul’ concert promotion returned; with a weekly roster of varied artists, known and unknown, from all walks of the Entertainment Industry. Talents such as Def Jam US’ Kevin Writer, top Brit-pop girl band StooShe, R&B Specialist DJ Ronnie Herel and Music Video Producer and Director, Carly Cussen have all graced the hotseat; with many more inspirational talents to come!

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