Picture this: A buyer clicks on your listing, then proceeds to favorite it or, even better, buy it. The dream scenario, right? This is what it means for a listing to convert. This week, learn how to help motivate shoppers to click on your listings and give them the info they need to make a purchase decision.Check out the Etsy Success product photography video: etsy.me/3A55YbDRead 4 Ways to Conquer Pricing Pitfalls: etsy.me/3QPcs4iRead our Ultimate Guide to Photography: etsy.me/2usmcYtRead 5 Tips for Writing Listing Descriptions: etsy.me/3yr4nLOListen to last week’s episode, Etsy Search Tips: How to Optimize Your Listing Descriptions: etsy.me/3u3E77FLearn how to set up shipping upgrades: etsy.me/3I4app1Read How to Create a Competitive Shipping Strategy: etsy.me/3OJrRkPNote: Etsy search is always changing and every shop is different. These are some of the current best practices we recommend as of June 2022.

[Audio Article] Create Listings That Convert

Heads up: This episode may make you laugh, cry, or both! You sent in your recordings about custom orders that made an impression on you, and we’re so glad you did. From strange coincidences and joyful celebrations to touching gestures of love and remembrance, Etsy sellers share stories about the custom requests they’ll never forget.

If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to podcast@etsy.com. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLI

Note: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare

Shop Talk Special: Your Most Memorable Custom Orders

You all have done it again: You sent in so many beautiful stories about your unforgettable custom orders that we couldn’t wait any longer to share them with the world. On this week’s installment, hear about extra-special memorial gifts, connections that inspired new products, and niche requests that made a meaningful impact on both the buyer and seller.If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and email it to podcast@etsy.com. Please keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Isabella of Fido’s Flowers, and my most memorable custom order was...” Read more about this prompt over in the Forums: etsy.me/3InfTLINote: By sharing your memo with us, you agree to our terms at etsy.me/recordingshare

Shop Talk Special: Your Most Memorable Custom Orders, Part 2

This week, we tapped some experienced sellers to get their advice on how to prep for the busy shopping season ahead. Etsy U instructors are seasoned shop owners who work with the community to help other sellers find success on the platform. These sellers have learned a lot over the years, so tune in to get insightful suggestions and time-saving ideas to help you have your best holiday season yet.<ul><li>To learn more about Etsy Up, go to the event page: etsy.me/3CuAJrO</li><li>To learn about other upcoming events, check out our events space: etsy.me/3QIlZJq</li><li>To learn more about the Etsy U program, head to etsyu.etsy.com.</li></ul>

Etsy U Instructors Share Their Top Holiday Tips

From magical forest themes to posh pearlcore looks, find out what trends are rising to the top for the busy shopping season. We’ll be doing things a little differently from our usual trend episodes this time around: Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz will chat about key holiday trends, then share their thoughts on which categories and items are most relevant for each one. Then in our trend critiques segment, they’ll give shop owners tips on how to incorporate the holiday trends into their work.For more on 2022 holiday trends, check out our <a href="http://etsy.me/3dCt4ND" rel="noopener noreferrer" target="_blank">Marketplace Insights report</a>: etsy.me/3dCt4NDHere are links to the shops Dayna and Isabella critiqued in today’s episode, in chronological order:<ul><li><a href="https://www.etsy.com/shop/coiledupcreations" rel="noopener noreferrer" target="_blank">CoiledUpCreations</a>: etsy.com/shop/coiledupcreations</li><li><a href="https://www.etsy.com/shop/HerStoriedHome" rel="noopener noreferrer" target="_blank">HerStoriedHome</a>: etsy.com/shop/HerStoriedHome</li><li><a href="https://www.etsy.com/shop/KlikKlakBlocks" rel="noopener noreferrer" target="_blank">KlikKlakBlocks</a>: etsy.com/shop/KlikKlakBlocks</li><li><a href="https://www.etsy.com/shop/JewelGarage" rel="noopener noreferrer" target="_blank">JewelGarage</a>: etsy.com/shop/JewelGarage</li></ul>

2022 Holiday Trends and Shop Trend Critiques

Each month, we highlight information on key shopping dates, upcoming seller events, and buyer trends. Listen to our guide for September to help prepare your shop for success.Resources and recommendations mentioned in this Audio Article:<ul><li><a href="https://www.etsy.com/seller-handbook/article/how-to-use-etsy-updates-to-help-bring/1070223798218" rel="noopener noreferrer" target="_blank">Etsy Updates</a>: etsy.me/3BqNiDi</li><li><a href="https://www.etsy.com/your/account/email" rel="noopener noreferrer" target="_blank">Seller email list</a>: etsy.me/3x90tqe</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-holiday-trends/1065757893068" rel="noopener noreferrer" target="_blank">2022 Holiday Marketplace Insights trend report</a>: etsy.me/3RNmlzg</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-fall-trends/1063327287202" rel="noopener noreferrer" target="_blank">2022 Fall Marketplace Insights trend report</a>: etsy.me/3KXrnqG</li><li><a href="https://www.etsy.com/your/shops/me/tools/shipping-profiles" rel="noopener noreferrer" target="_blank">Review your processing times</a>: etsy.me/3x9fckO</li><li><a href="https://www.ecoenclose.com/planet-friendly-packaging" rel="noopener noreferrer" target="_blank">Shop EcoEnclose</a>: bit.ly/3D7fsEM</li><li><a href="https://quickbooks.intuit.com/partners/etsy/?utm_source=etsy&amp;cid=par_etsy_US_null_null_QBSE" rel="noopener noreferrer" target="_blank">Sign up for Quickbooks</a>: intuit.me/3Rxaaqm</li><li><a href="https://community.etsy.com/t5/Shop-Critiques/October-Listing-Critiques-on-Instagram-Live/m-p/139604416#M360462" rel="noopener noreferrer" target="_blank">Submit your listing for a critique</a>: etsy.me/3eoUirh</li><li><a href="https://sellerevents.etsy.com/events/#/list" rel="noopener noreferrer" target="_blank">The new Etsy Events space</a>: etsy.me/3QIlZJq</li><li><a href="https://etsyu.etsy.com/" rel="noopener noreferrer" target="_blank">Etsy U</a>: etsyu.etsy.com</li><li><a href="https://sellerevents.etsy.com/events/#/list" rel="noopener noreferrer" target="_blank">Etsy U workshops</a>: etsy.me/3QIlZJq</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-holiday/925258811224" rel="noopener noreferrer" target="_blank">The Ultimate Guide to Holiday</a>: etsy.me/3RqyvhA</li></ul>

[Audio Article] Your September Shop Checklist and Holiday Calendar

No matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data.Resources mentioned in this Audio Article:<ul><li><a href="https://community.etsy.com/t5/Etsy-Success/Etsy-Insights-Your-August-shop-checklist-and-holiday-calendar/td-p/139254926" rel="noopener noreferrer" target="_blank">Etsy Insights Forums post with info on search traffic timing for holiday occasions</a>: etsy.me/3x8WTMD</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-fall-trends/1063327287202" rel="noopener noreferrer" target="_blank">2022 Fall Marketplace Insights trend report</a>: etsy.me/3KXrnqG</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-holiday-trends/1065757893068" rel="noopener noreferrer" target="_blank">2022 Holiday Marketplace Insights trend report</a>: etsy.me/3RNmlzg</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-holiday/925258811224" rel="noopener noreferrer" target="_blank">The Ultimate Guide to Holiday</a>: etsy.me/3RqyvhA</li></ul>

[Audio Article] Marketplace Insights: 2022 Holiday Trends

If buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more.Resources and recommendations mentioned in this Audio Article:<ul><li><a href="https://www.etsy.com/sell-mobile?ref=handbook" rel="noopener noreferrer" target="_blank">Download the Etsy Seller app</a>: etsy.com/sell-mobile</li><li><a href="https://help.etsy.com/hc/en-us/articles/360000344228-How-to-Use-Saved-Replies-in-Messages?segment=selling" rel="noopener noreferrer" target="_blank">How to Use Saved Replies in Messages</a>: etsy.me/3BPX94O</li><li><a href="https://help.etsy.com/hc/en-us/articles/360053206073-How-to-Add-a-Listing-Video?segment=selling&amp;ref=handbook" rel="noopener noreferrer" target="_blank">How to Add a Listing Video</a>: etsy.me/3BPXoge</li><li><a href="https://help.etsy.com/hc/en-us/articles/115014372467-How-to-Set-Up-Your-Shop-Policies?segment=selling" rel="noopener noreferrer" target="_blank">How to Set Up Your Shop Policies</a>: etsy.me/3SChVvp</li><li><a href="https://www.etsy.com/your/shops/SassafrasZines/tools/shipping-profiles?ref=handbook" rel="noopener noreferrer" target="_blank">Update your shipping profiles</a>: etsy.me/3x9fckO</li><li><a href="https://www.etsy.com/your/shops/me/options?ref=handbook" rel="noopener noreferrer" target="_blank">Turn on gift wrap in your shop</a>: etsy.me/3LVXYO8</li><li><a href="https://www.etsy.com/your/shops/me/story?ref=handbook" rel="noopener noreferrer" target="_blank">Add or update your about section</a>: etsy.me/3BPjFKT</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-social-media/636223211006?ref=handbook" rel="noopener noreferrer" target="_blank">Ultimate Guide to Social Media Marketing</a>: etsy.me/3BO8YbD</li><li><a href="https://help.etsy.com/hc/en-us/articles/115015662947-How-to-Turn-On-Vacation-Mode?ref=handbook&amp;segment=selling" rel="noopener noreferrer" target="_blank">How to Turn On Vacation Mode</a>: etsy.me/3rbVXUb</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-holiday/925258811224" rel="noopener noreferrer" target="_blank">The Ultimate Guide to Holiday</a>: etsy.me/3RqyvhA</li></ul>

[Audio Article] Help Build Buyer Loyalty This Holiday Season

Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices.Resources and recommendations mentioned in this Audio Article:<ul><li><a href="https://www.etsy.com/your/shops/me/tools/shipping-profiles?ref=handbook" rel="noopener noreferrer" target="_blank">Review your processing times</a>: etsy.me/3CqO5ol</li><li><a href="https://www.etsy.com/your/shops/me/tools/shipping-profiles?ref=handbook" rel="noopener noreferrer" target="_blank">Review your shipping profiles</a>: etsy.me/3CqO5ol</li><li><a href="https://help.etsy.com/hc/en-us/articles/360001967188-How-to-Purchase-Australia-Post-Canada-Post-Global-Postal-Shipping-USPS-and-Royal-Mail-Shipping-Labels?ref=handbook&amp;segment=selling" rel="noopener noreferrer" target="_blank">Purchase shippings labels on Etsy</a> (Australia, Canada, UK, India, and US sellers): etsy.me/3SARvKO</li><li><a href="https://www.etsy.com/seller-handbook/article/strategies-for-shipping-challenging/541425680646?ref=handbook" rel="noopener noreferrer" target="_blank">Strategies for Shipping Challenging Items</a>: etsy.me/3SOFzpb</li><li><a href="https://www.etsy.com/your/shops/SassafrasZines/tools/shipping/free-shipping-guarantee" rel="noopener noreferrer" target="_blank">Offer a free shipping guarantee</a> (US sellers): etsy.me/3C4LuPB</li><li><a href="https://www.etsy.com/seller-handbook/article/developing-an-international-shipping/541305826984" rel="noopener noreferrer" target="_blank">Developing an International Shipping Strategy</a>: etsy.me/3Sxtt3j</li><li><a href="https://www.etsy.com/your/shops/me/tools/shipping-profiles" rel="noopener noreferrer" target="_blank">Offer shipping upgrades</a>: etsy.me/3x9fckO</li><li><a href="https://www.etsy.com/shipping?ref=handbook" rel="noopener noreferrer" target="_blank">Purchase USPS or Fedex shipping labels on Etsy</a>: etsy.com/shipping</li><li><a href="https://www.etsy.com/legal/shipping/?ref=handbook#insurance" rel="noopener noreferrer" target="_blank">How shipping insurance offerings vary by carrier</a>: etsy.me/3RzqupY</li><li><a href="https://www.etsy.com/seller-handbook/article/introducing-etsys-purchase-protection/1085799204521" rel="noopener noreferrer" target="_blank">Learn about Etsy’s Purchase Protection program</a>: etsy.me/3e0uCS2</li><li><a href="https://www.etsy.com/seller-handbook/article/1079551051393?ref=handbook" rel="noopener noreferrer" target="_blank">Explore discounts through our shipping partners</a>: etsy.me/3SPNbqS</li></ul>

[Audio Article] How to Ship Smoothly This Holiday Season

The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques.Resources and recommendations mentioned in this Audio Article:<ul><li><a href="https://www.etsy.com/seller-handbook/article/1078521357565?ref=handbook" rel="noopener noreferrer" target="_blank">Tips for Creating Engaging Explore Videos Shoppers Will Love</a>: etsy.me/3Sy5LnJ</li><li><a href="https://www.etsy.com/seller-handbook/article/how-to-market-your-business-on-tiktok/1026011778660" rel="noopener noreferrer" target="_blank">How to Market Your Business on TikTok</a>: etsy.me/3fDOBXk</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-social-media/636223211006?ref=handbook" rel="noopener noreferrer" target="_blank">Ultimate Guide to Social Media Marketing</a>: etsy.me/3BO8YbD</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-holiday-trends/1065757893068" rel="noopener noreferrer" target="_blank">2022 Holiday Marketplace Insights trend report</a>: etsy.me/3RNmlzg</li><li><a href="https://www.etsy.com/your/shops/me/advertising?ref=handbook" rel="noopener noreferrer" target="_blank">Start your Etsy Ads campaign</a>: etsy.me/3C2ymKJ</li><li><a href="https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-advertising/667692755093?ref=handbook" rel="noopener noreferrer" target="_blank">Ultimate Guide to Advertising</a>: etsy.me/3fFHUUo</li><li><a href="https://www.etsy.com/your/shops/me/sales-coupons/step/createCoupon?ref=handbook" rel="noopener noreferrer" target="_blank">Create a coupon for your shop</a>: etsy.me/3RxMRvO</li><li><a href="https://www.etsy.com/seller-handbook/article/how-to-use-etsy-updates-to-help-bring/1070223798218" rel="noopener noreferrer" target="_blank">How to Use Etsy Updates to Help Bring Buyers Back</a>: etsy.me/3BqNiDi</li><li><a href="https://www.etsy.com/your/shops/me/sales-discounts/step/createSale?ref=handbook" rel="noopener noreferrer" target="_blank">Schedule a sale in your shop</a>: etsy.me/3rpAdEL</li><li><a href="https://community.etsy.com/t5/Etsy-Success/Etsy-Insights-Getting-the-most-out-of-Etsy-Sales-Events/m-p/139256039?ref=handbook#M167633" rel="noopener noreferrer" target="_blank">Etsy Insights Forums post: Getting the most out of Etsy Sales Events</a>: etsy.me/3V0Z9zE</li></ul>

[Audio Article] Holiday Marketing Tips for Etsy Sellers

You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums.Listings critiqued in this episode:<ul><li><a href="https://www.etsy.com/listing/1207214365/green-tea-bergamot-handmade-soap" rel="noopener noreferrer" target="_blank">Green tea bergamot handmade soap</a>: etsy.me/3yeTQTL</li><li><a href="https://www.etsy.com/uk/listing/1298389827/floral-earrings" rel="noopener noreferrer" target="_blank">Floral earrings</a>: etsy.me/3Evso8j</li><li><a href="https://www.etsy.com/listing/1269040894/blue-and-yellow-clip-on-arch-earrings" rel="noopener noreferrer" target="_blank">Blue and yellow clip on arch earrings</a>: etsy.me/3SAP9LZ</li><li><a href="https://www.etsy.com/listing/1295094745/diy-crochet-kit-amigurumi-capybara" rel="noopener noreferrer" target="_blank">DIY capybara crochet kit</a>: etsy.me/3fEBEwm</li></ul> Resources mentioned in this episode:<ul><li><a href="http://etsy.me/3Cm4UAE" rel="noopener noreferrer" target="_blank">7 Essential Types of Product Photos</a>: etsy.me/3Cm4UAE</li><li><a href="http://etsy.me/3SDkm0A" rel="noopener noreferrer" target="_blank">Ultimate Guide to Product Photography</a>: etsy.me/3SDkm0A</li><li><a href="https://www.etsy.com/seller-handbook/article/marketplace-insights-2022-holiday-trends/1065757893068" rel="noopener noreferrer" target="_blank">2022 Holiday Marketplace Insights trend report</a>: etsy.me/3RNmlzg</li></ul>

Search Tips: How to Optimize For Holiday Shoppers

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