In this instalment, we interviewed Roland Freudenstein – former Policy Director at the Martens Centre and current VP at GLOBSEC. Freudenstein told us how to run an engaging debate like a pro, we discussed advantages of in-person vs. on-line events. Based on his years of experience as host of one of the most popular youtube shows on European Politics, we discussed how to create successful multimedia content for the EU bubble audience. Learn about this, and much more, from the perspective of one of the most inspiring experts in our industry.

The interview is hosted by Krzysztof Bulski

Here are the most important topics that we discussed:

00:49 Welcome Roland Freudenstein
1:50 What were the turning points in your career?
3:00 How do you explain your job to people from outside EU politics?
4:15 How does your typical day look like?
8:15 Did the pandemic make your work in any way more efficient because of remote work?
11:37 Which advocacy tool is your favourite?
18:10 What are the principles of a good debate
21:30 How to moderate a debate between panellists who tent do agree with each other?
25:30 What was the secret behind the success of "The European Political Week in 60 seconds"?
32:50 What value did the Martens Centre get from publishing a regular weekly YouTube show?
35:30 How do you stay on top of things and follow everything important that is happening in EU politics?
42:36 What kind of skills are you looking for when you recruit people?
44:45 What will be on the agenda in 2023? What topics do you expect to drive discussions in the bubble?

EU Bubble Insider with Roland Freudenstein, Vice President at GLOBSEC

In this second episode of the EU Bubble Insider podcast, we speak with Anna Gumbau, EU Climate & Energy Journalist, Event Moderator and Podcaster. We discussed topics such as what makes a good debate moderator, how to build good relationships between journalists and their sources, and gender equality in energy and climate policy debates.

The interview is hosted by Krzysztof Bulski, Managing Director at Molecule Group.

Here are the most important topics that we discussed:

0:52 How did you become interested in journalism, specifically in covering European energy, climate policy, and politics?

7:25 What are some of the most memorable or challenging experiences that have shaped the way you see your role as a journalist and debate moderator in the EU Bubble?

15:40 What would you say makes you a good debate moderator? What are the principles you follow?

22:44 You have been a long-time advocate for gender equality in the industry. Can you speak to some of the specific challenges women face in this field, and what can be done to address them?

30:47 How do you find sources for your articles? Do you have any tips for building and maintaining relationships with sources? 

35:36 How do you build trust between you and your sources? What are the best ways to cooperate with journalists from the PR persons perspective?

39:40 Are you a new technologies geek or more an analogue person when it comes to using technology in journalistic work?

45:27 What topics will shape debates in Brussels in 2023? What are your predictions and expectations?

EU Bubble Insider with Anna Gumbau, EU Climate & Energy Journalist

EU Bubble Insider with Ryszard Pawlik, Parliamentary Adviser to Jerzy Buzek, MEP

Join us in this episode of the EU Bubble Insider Podcast as Krzysztof Bulski sits down with Stefan Borst, EMEA Head of Energy and Industrials at Edelman. Stefan shares his journey to becoming a public affairs and communications consultant, discussing the turning points that influenced his career path and led him to his leadership role today.

Stefan provides valuable advice for those interested in pursuing a career in public affairs or strategic communications, highlighting the most important skills to learn in 2023 (old and new). He reflects on the long-term effects of the pandemic on team management and client relationships and shares his perspective on the revolution in the communications industry brought about by emerging AI tools.

We delve into the specific challenges in the Brussels bubble and the evolving landscape of the public affairs industry. Stefan shares his strategies for staying informed and up-to-date on the latest developments and trends in the various sectors he works in.

Trust management is a key focus at Edelman, and Stefan discusses its importance in Brussels today. He shares an example of a particularly challenging project or campaign that he has worked on and his best practices for ensuring team members' mental health and well-being during challenging times.

Tune in for an insightful conversation on the dynamics of public affairs and communications in the post-pandemic era.

Navigating Public Affairs and AI Revolution in Communications with Stefan Borst

In this episode of the EU Insider Podcast, Krzysztof Bulski welcomes Maria Linkova Nijs, Communications Director at Cefic. Maria shares her journey to becoming the head of communications in one of Brussels' largest associations representing the chemical industry and the key turning points that have shaped her career.

We explore her role at Cefic, discussing her responsibilities and a recent successful campaigns. Maria shares her approach to measuring the success of communications and public affairs campaigns and the metrics used to evaluate their impact.

She provides insights into communicating specific industry perspectives to policymakers and regulators and discusses the dynamics of collaboration with other lobby groups and trade associations in Brussels. 

Looking to the future, Maria shares her thoughts on the biggest opportunities and challenges for communication and public affairs professionals working in the EU Bubble. We discuss the increasing use of technology, including AI, in communications and the steps Cefic has taken to adapt to these changes.

Finally, we explore how AI and other advanced technologies are changing the way communications and public affairs professionals work in the EU Bubble, and the skills or knowledge necessary to succeed in this evolving landscape. Join us for a deep dive into the world of communications.

Leading Communications in the Chemistry Industry with Maria Linkova-Nijs

In this episode of the EU Insider Podcast, we're joined by Margherita Movarelli, Head of Communications and Marketing at the Wilfried Martens Centre for European Studies. Margherita shares her journey to becoming the head of communications in one of Brussels' most prominent political think tanks and the key turning points that led her to where she is today.

We delve into her role at the Martens Centre, exploring her responsibilities and the process behind their regular output of publications. Margherita discusses the balance between the quantity and quality of publications, considering available resources and budgets.

She shares her insights on what makes good political digital content and the secret to producing engaging YouTube shows and podcasts. We also discuss the Martens Centre's unique position as a network of national political think tanks and how this network is leveraged for communication from Brussels to national audiences.

Margherita talks about how they measure the success of their communications campaigns and the metrics used to evaluate their impact. Looking to the future, she shares her thoughts on the biggest opportunities and challenges for communication and public affairs professionals working in the EU Bubble.

Finally, we discuss the increasing use of technology, including AI, in communications and the steps the Martens Centre has taken to adapt to these changes. Tune in for an insightful conversation on the dynamics of communications in political think tanks.

Driving Communications in Political Think Tanks with Margherita Movarelli

In this enlightening episode of EU Bubble Insider, Krzysztof Bulski sits down with James Stevens, a seasoned public affairs professional. James Stevens is the Managing Partner at Rud Pedersen Public Affairs in Brussels. We explore the art of building great and resilient public affairs teams, the role of consultants vs knowledge holders, the dynamics within the Brussels Bubble, the challenges of EU Commission's public consultations and the potential impact of AI on public affairs. And more...

Join us as we delve deep into the world of EU public affairs and policy-making.

Building Great Public Affairs Teams with James Stevens

Welcome to this episode of the #EUBubbleInsider podcast, where I had the opportunity to dive deep into the world of digital communications in the EU Bubble with the brilliant Liora Kern, a Communication Strategist, Growth Marketer & Storyteller at ZN.

In this conversation we discussed the significance of personal branding and how professionals can effectively utilize digital platforms to establish a strong presence. Women empowerment and equality in EU public affairs were also an important topic. Liora talked passionately about the need to address the rights of women from a global perspective and shared her thoughts on ways to promote gender balance.

We didn’t stop there. Liora took me through the event communication model that ZN offers to clients. We also explored the exciting and ever-evolving role of AI in communications.

Whether you're an EU Affairs professional, someone working in communications, or interested in personal branding and women empowerment, this episode is packed with insightful discussions that are sure to broaden your perspective.

Don’t forget to subscribe for more conversations like this one. Let me know your thoughts in the comments below, and if you find this content valuable, give it a thumbs up and share it with your network!

Personal Branding and Content Strategy in the EU Bubble with Liora Kern

Krzysztof Bulski speaks with Álvaro de la Cruz, Head of Communications at FIGIEFA. 

Join us as we explore the intricate realm of communication strategies within EU associations and delve into the fascinating landscape of Spanish politics. Gain valuable insights into effectively presenting complex industry-specific data, tailoring messages to different audiences, and the challenges of influencing lawmakers. Discover the unique dynamics of Spanish political culture and its impact on communication practices. Don't miss this thought-provoking conversation that sheds light on the intersection of communications, associations, and Spanish politics.

Stay tuned for more insightful episodes on communications and public affairs!

#Communications #PublicAffairs #EUAssociations #SpanishPolitics #Influence #DataPresentation

Communication Insights from EU Associations and Spanish Politics with Álvaro de la Cruz

In this episode of the EU Bubble Insider podcast, join us as we delve into the world of workers' rights in the European Union with Jan Willem Gourdriaan, the General Secretary of EPSU (European Public Service Union). 

Discover how EPSU represents millions of workers across various sectors and their crucial role in campaigning, negotiating, and influencing decisions affecting workers and their communities. Gain insights into the impact of digitalization, climate change, and the cost of living crisis, as well as the importance of negotiating reduced working time and protecting workers' rights in the face of changing work dynamics. 

Don't miss this engaging conversation with Jan Willem Gourdriaan, where he shares his perspectives and the rewarding aspects of his role as General Secretary.

Enhancing Workers' Rights in the EU with Jan Willem Gourdrian

Join us for an insightful interview with Malgosia Bartosik, Deputy CEO of WindEurope, as we discuss the impressive growth of the wind energy industry in Europe and the challenges and successes faced by WindEurope in promoting sustainable energy solutions. Learn about the power of effective communication and storytelling, the importance of partnerships and collaborations, and her proudest projects. Discover how the industry is working towards gender balance and how Malgosia manages her work and personal life for a healthy and fulfilling lifestyle. Don't miss this engaging conversation on the future of wind energy and its impact on a greener world.

Hosted by Krzysztof Bulski.

Driving Renewable Energy Growth with Malgosia Bartosik

Welcome to a new episode of the #EUBubbleInsider podcast, where we delve into the fascinating world of policy communication, media, and the evolving landscape of AI in journalism. 

Our guest for today is Andrianos Giannou, EU Affairs Director at EURACTIV.

In this enlightening episode, we explore a wide range of topics, from the art of policy communication and event management in Brussels to the integration of AI in journalism. Andrianos shares his valuable insights and experiences, shedding light on how to effectively engage stakeholders, build long-term relationships, and craft compelling narratives in the EU Bubble.

Navigating Brussels' Media Landscape with Andrianos Giannou

Welcome to a new episode of the #EUBubbleInsider podcast, where we delve into the fascinating world of EU policy communications with Craig Winneker, Director of Communications at ePURE. The episode explores Craig's transition from journalism to PR, the art of genuine networking, and the nuances of EU's media scene. Drawing from his rich experience, Craig offers insights into building authentic relationships with journalists, understanding their core interests, and shaping compelling narratives in the EU Bubble. 

Don't miss out on this enlightening conversation! 

#EUBubble #PRInsights #CraigWinneker #EUCommunications #EUInsider

Shaping Stories in Policy Communications with Craig Winneker

Join us in this episode of the EU Bubble Insider Podcast as we delve deep into the world of diversity and women's empowerment with Shada Islam, Managing Director of the New Horizons Project.

Shada Islam offers a powerful perspective on the intertwined themes of inclusion, diversity, and women's empowerment within the realms of the EU Brussels Bubble. This episode offers unique insights into the work of journalists, the importance of building trust, and the art of effective communication in the complex EU landscape.

Navigating Diversity and Women's Empowerment with Shada Islam

Join us in this insightful episode of the EU Bubble Insider as we dive deep into the realm of career transitions and the dynamic world of think tanks with Giuseppe Porcaro, the Head of Outreach, Governance, and HR at Bruegel. Whether you're contemplating a career shift or curious about the influential role think tanks play in the EU political landscape, this episode promises to shed light on it all.

Navigating Career Transitions and Think Tank Dynamics with Giuseppe Porcaro

Welcome to a new episode of the #EUBubbleInsider podcast, where we delve into the fascinating world of Paneuropean Political Communications with Iiris André, Head of Communications and Press at the ALDE Party. Dive into the intricacies of political campaigns, the balance of emotions and facts, and the role of AI in communications. Discover best practices, insights on targeting audiences, and essential skills for today's political communicators.

Don't miss out on this enlightening conversation! 

#EUBubble  #ALDEParty  #ALDE #EUInsider

Navigating the Dynamics of Political Messaging with Iiris André

In this enlightening episode, dive deep into the intricate world of political communications with Matteo Albania, Director of Communications at MUST & Partners. From the nuances of the upcoming EU elections to the significance of dressing up for public appearances, Matteo shares his insights on the convergence of politics and style. Discover why the fashion choices of politicians matter, the importance of staying updated in the ever-evolving political landscape, and the role of European institutions in shaping public perception. Whether you're a political enthusiast or a style aficionado, this episode offers a unique blend of knowledge and inspiration.

Mastering Political Communications & The Stylish Side of Politics with Matteo Albania

In this episode I speak with Gonçalo Carriço, Head of Digital Public Policy at Santander Group. From his naval background to his pivotal roles in both private and public sectors, Gonçalo sheds light on the intricate dynamics of digital public policy, the EU political landscape, and much more. Don't miss his insights on leadership, networking in the EU Bubble, and the future of AI.

Bridging the Gap between the Public and Private Sectors with Gonçalo Carriço

In this compelling episode of the EU Bubble Insider Podcast, we're thrilled to present a conversation with David Lundy, the Head of Communications for The Left Group in the European Parliament. 

David Lundy shares his valuable insights on the importance of transparent and effective communication in EU institutions and its impact on policymaking. He also delves into the future of political campaigns in the EU, particularly with a look ahead to the 2024 European elections, discussing the evolving nature of political communication and strategies for success.

Listeners will gain an in-depth understanding of the hurdles involved in advocating for change within the EU. Additionally, the episode touches on crucial topics such as the need for greater diversity within EU politics and the strategies that can be employed to achieve it.

#EUPolitics #PoliticalPodcast #EUInsider #DavidLundy #EuropeanUnion #PoliticalCommunication #EUCampaigns #EUTransparency #Advocacy #DiversityInPolitics

Advocating for Change with David Lundy

Join us in this insightful episode of the EU Bubble Insider as we delve into the world of gas infrastructure in Europe with Roxana Caliminte, Deputy Secretary General of Gas Infrastructure Europe. 

From her unexpected journey into the energy sector to navigating challenges in a male-dominated industry, Roxana shares her experiences and strategies. Discover the dynamic landscape of the gas industry, the role of alliances in policy advocacy, and valuable advice for young professionals. 

Whether you're interested in the energy transition or seeking inspiration for your career, this episode offers a unique perspective and practical insights. Tune in for a conversation that goes beyond the EU bubble, exploring the intersection of passion, resilience, and innovation in the energy sector.

Navigating the Energy Transition with Roxana Caliminte

Join us in this insightful episode of the #EUBubbleInsider podcast as we delve into the dynamic world of EU policy and academia with Dr. Antonios Nestoras, Deputy Executive Director of the European Liberal Forum.

In this episode we explore the crucial interplay between academic research and practical policy-making within the EU. Antonios, with his extensive background in political science and European policy, offers a unique perspective on how theoretical research is translated into impactful policies.


Don't forget to subscribe the EU Insider for more insightful discussions on EU politics and policy. 
Join the conversation and let us know your thoughts in the comments!

#EUPolitics #PolicyMaking #Academia #EuropeanUnion #ThinkTanks #PoliticalScience #EUInsider #EuropeanLiberalForum

Bridging Academia and Policy with Antonios Nestoras

In this new episode of #EUBubbleInsider, Krzysztof Bulski is joined by Alessandra Cardaci, Lead Partnership Manager at Debating Europe. The conversation explores the intricate world of EU policy-making and the pivotal role of citizen engagement. Alessandra sheds light on the unique challenges and opportunities in connecting Europeans with policy dialogues, emphasizing multilingual communication and innovative participation methods. The discussion also delves into her involvement in the Restless Brussels initiative, highlighting efforts to integrate diverse communities into local politics. This episode is a must-watch for anyone interested in European Union affairs, think tank roles, and the dynamics of political engagement. Dive into the complexities of EU policy with firsthand insights from an industry expert.

#EUBubbleInsider #EuropeanUnion #CitizenEngagement #EUPolicy #ThinkTanks #Brussels #PoliticalDialogue #Multilingualism #RestlessBrussels #PolicyMaking

Engaging Citizens in EU Policy with Alessandra Cardaci

Join us in this insightful episode of the #EUBubbleInsider podcast as we explore the nuances of EU lobbying with Aaron McLaughlin, Partner at FleishmanHillard. Aaron shares his journey, the challenges of lobbying in a multifaceted political landscape, and his strategies for success. Whether you're a professional in the field, a student of political science, or simply curious about the inner workings of EU policy-making, this episode offers valuable perspectives on making an impact through effective lobbying. Tune in for a masterclass in EU advocacy, featuring real-world insights and actionable advice from one of the industry's best.

Navigating the Art of Lobbying with Aaron McLoughlin

Powering Sustainable Transport with Julia Poliscanova

In this episode of EU Bubble Insider we dive into the evolving world of digital communications with Filip Lugovic, the managing director and co-founder of The Right Street Digital. In this detailed discussion, Filip shares his extensive experience and unique perspectives on adapting to the digital landscape within the Brussels bubble.

Discover how Filip transitioned from door-to-door sales to becoming a recognized consultant in digital strategy for EU affairs. Learn about the challenges and opportunities presented by social media, AI, and the need for innovative communication strategies in today's fast-paced digital environment. Filip also provides valuable insights on networking effectively in Brussels and the importance of diversity and adaptability in professional growth.

Whether you're an insider or just curious about the intersection of politics and digital media, this episode offers a wealth of knowledge and practical advice to help you understand and navigate the complexities of EU communications.

#EUBubble #DigitalCommunications #EUAffairs #Networking #SocialMedia #PublicAffairs #Brussels #Innovation #DigitalStrategy #PoliticalCommunication

Navigating the Future of Digital Communications with Filip Lugovic

Welcome to this episode of the "EU Bubble Insider," where we delve into the intricate world of EU migration policies with Anna Melenchuk, Project Officer at the International Centre for Migration Policy Development (ICMPD) and Co-Founder of the European Digital Development Alliance. As a seasoned expert in migration governance, Anna provides profound insights into the current landscape of migration within the EU, discussing how these movements shape both the economic and cultural fabric of our region.


In this episode, we cover:


- The evolving dynamics of migration and its impact on both policy and community in the EU.
- Insights into EU governance practices, focusing on how they adapt to and shape the integration of diverse populations.
- The strategic role of policy-making in enhancing economic growth and cultural diversity within the EU framework.
- Challenges facing the EU in balancing national identities with a unified European vision.


Anna's expertise brings to light the multifaceted nature of EU governance, providing listeners with a deeper understanding of the critical issues at play. 


This episode is a must-listen for anyone interested in understanding the dynamics of migration in the EU and how policies are crafted to navigate this complex issue. Tune in to gain a deeper understanding of the mechanisms that drive EU governance and help shape its future.

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