Today we’re discussing the sunk cost fallacy - what it is, why it matters, and what to do when you find yourself or those around you buying into it.

Have questions or thoughts about what we discussed today? Contact us at podcast@experoinc.com or on Twitter @experoinc

The Sunk Cost Fallacy

Tear down the barriers between a good campaign and a great one, exploring five essential elements that every brand must integrate to captivate listeners. Learn about a compelling call to action, the credibility customer testimonials bring, and the irreplaceable power of a host's personal endorsement. 
Host: <a href="https://twit.tv/people/lisa-laporte">Lisa Laporte</a> 
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Host-Read Ads 67: Brands Should Listen to Our Advice on Ad Copy

2024 looks to be another exciting year in spaceflight! Despite the delay of the Artemis crewed lunar program, a number of exciting missions are queued up this year, among them the launch of Europa Clipper, ESA's HERA mission to Didymos, the first flight of Blue Origin's mammoth New Glenn rocket, and the first crewed flight of India's new spacecraft, the Gagaanyan capsule. We'll dive into these and more on this episode of This Week in Space! 
Headlines:<ul> 
<li>Japan became the 5th country to successfully soft land on the moon with their SLIM lunar lander, though it is having issues generating solar power due to its arrays not deploying properly. Despite this setback, Japan still declared the landing a success.</li> 
<li>Astrobotic's Peregrine lunar lander failed after launch, burning up in Earth's atmosphere over the South Pacific after losing contact following its launch on ULA's Vulcan rocket. This was a major setback for Astrobotic's first lunar delivery contract under NASA's CLPS program. </li> 
<li>Axiom Space launched their AX-3 mission, the third all-private crewed flight to the ISS. The crew is made up of an international mix from the U.S., Italy, Spain, and Sweden.</li></ul> 
Main Topic: 2024 in Space<ul> 
<li>Artemis Program Delays: NASA announced delays to the Artemis program, pushing back Artemis 2 to at least December 2025 and Artemis 3's lunar landing to 2026. Issues remain with the SLS rocket, Orion capsule, spacesuits, and especially SpaceX's Starship lunar lander, which needs many test flights before it is ready.</li> 
<li>Blue Origin's Progress: Blue Origin rolled out a pathfinder version of their New Glenn rocket to the launch site, signaling they are making progress with a planned launch in mid-2024. The rocket will have the biggest fairings of any currently available rocket.</li> 
<li>2024 Missions: JPL and NASA have many big robotic missions launching in 2024, including the Europa Clipper to study Jupiter's icy moon, JUICE to also study Jupiter's moons for ESA, and Hera, which will observe the results of NASA's DART asteroid test. ESA is also working to get the delayed Ariane 6 rocket off the ground.</li> 
<li>India's Gaganyaan Capsule: India is making progress in developing their own crew capsule, called Gaganyaan, with plans to launch test flights in 2024 and 2025. This will be a major step in their ambitions for an independent human spaceflight program. 
</li></ul> 
Hosts: <a href="https://twit.tv/people/rod-pyle">Rod Pyle</a> and <a href="https://twit.tv/people/tariq-malik">Tariq Malik</a> 
Download or subscribe to this show at <a href="https://twit.tv/shows/this-week-in-space">https://twit.tv/shows/this-week-in-space</a>. 
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This Week in Space 94: Space in 2024

Who ordered the Apple Vision Pro? Why are my photos changing colors completely when I export them? Why can't I use specific 3rd party texting applications anymore when I switched cellular providers? And, the end of an era for Sports Illustrated.<ul> 
<li>Someone at TWiT ordered the Apple Vision Pro! Who got it?</li> 
<li>Microsoft 'senior leadership' emails accessed by Russian SolarWinds hackers.</li> 
<li>Sports Illustrated thrown into chaos with mass layoffs.</li> 
<li>What should I be on the lookout for or be concerned about after getting a Macbook Pro repaired?</li> 
<li>Is there a way around some issues that I'm encountering when using Google Takeout?</li> 
<li>Rod Pyle and the micro-meteorite!</li> 
<li>How can I display specific images on a television for others to view?</li> 
<li>What's the best way to utilize my mesh routers to their more optimal utilization?</li> 
<li>Why am I losing connection to my media server upon startup with my machine?</li> 
<li>Chris Marquardt and the CLEAN photo assignment review.</li> 
<li>Why is my exported photo coming out in a different color completely?</li> 
<li>Why can't I use my 3rd party texting applications after switching cellular providers?</li> 
<li>Could a Starlink-type satellite service be the future of cellular networks?</li></ul> 
Hosts: <a href="https://twit.tv/people/leo-laporte">Leo Laporte</a> and <a href="https://twit.tv/people/mikah-sargent">Mikah Sargent</a> 
Guests: <a href="https://twit.tv/people/rod-pyle">Rod Pyle</a> and <a href="https://chrismarquardt.com/" target="_blank">Chris Marquardt</a> 
Get episodes ad-free with Club TWiT at <a href="https://twit.tv/clubtwit" rel="payment">https://twit.tv/clubtwit</a>
Show notes and links for this episode are available at: <a href="https://twit.tv/shows/ask-the-tech-guys/episodes/2008">https://twit.tv/shows/ask-the-tech-guys/episodes/2008</a>
Download or subscribe to this show at: <a href="https://twit.tv/shows/all-twittv-shows">https://twit.tv/shows/all-twittv-shows</a>
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Ask The Tech Guys 2008: Tim Cook's Folly

Verizon Fees, AI Translations, Microsoft Hack<ul> 
<li>The panel talks about the Apple Vision pro</li> 
<li>The Apple Google Duopoly</li> 
<li>Verizon To Keep Charging Controversial Fee Despite $100 Million Settlement</li> 
<li>Javier Milei Special Address WITH AI</li> 
<li>Sam Altman says ChatGPT will evolve in "uncomfortable" ways</li> 
<li>Sports Illustrated Thrown Into Chaos With Mass Layoffs</li> 
<li>Origins and definition of "Ensh*ttification"</li> 
<li>Beeper users say Apple is now blocking their Macs from using iMessage entirely</li> 
<li>The Quiet Death of Ello's Big Dreams</li> 
<li>Microsoft 'senior leadership' emails accessed by Russian SolarWinds hackers</li> 
<li>Amazon's Dark Secret: It Has Failed to Protect Your Data</li> 
<li>Among Linguists, the Word of the Year Is More of a Vibe</li></ul> 
Host: <a href="https://twit.tv/people/leo-laporte">Leo Laporte</a> 
Guests: <a href="http://craphound.com/" target="_blank">Cory Doctorow</a>, <a href="http://twitter.com/iainthomson" target="_blank">Iain Thomson</a>, and <a href="https://twit.tv/people/alex-lindsay">Alex Lindsay</a> 
Download or subscribe to this show at <a href="https://twit.tv/shows/this-week-in-tech">https://twit.tv/shows/this-week-in-tech</a> 
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This Week in Tech 963: Low-Key Clippy

Stephen Robles from the Primary Technology podcast joins the show to talk about his experience ordering the Apple Vision Pro headset and the accessories he got for it. Following Netflix's lead, YouTube and Spotify won't launch Vision Pro apps. iOS 17.3 is out now, adding a Stolen Device Protection feature to iPhones. And Apple TV+ gains 13 Oscar nominations for 'Killers of the Flower Moon' and 'Napoleon.'<ul> 
<li>The Mac turns 40: read Apple's announcement from 1984.</li> 
<li>Apple has already sold up to 180,000 Vision Pro headsets.</li> 
<li>YouTube and Spotify Won't launch Apple Vision Pro apps, joining Netflix.</li> 
<li>Apple dials back car's self-driving features and delays launch to 2028.</li> 
<li>Daring Fireball: 'Like the Sixth Finger in an AI-Rendered Hand'</li> 
<li>iOS 17.3 is out, adding Stolen Device Protection for your iPhone.</li> 
<li>About the security content of macOS Sonoma 14.3.</li> 
<li>Apple Music will now pay 10% higher royalties to artists for Spatial Audio music.</li> 
<li>watchOS 10.3 now available with new 'Unity Bloom' Apple Watch face.</li> 
<li>Apple TV+ scores 13 Oscar nominations for 'Killers of the Flower Moon' and 'Napoleon'</li></ul> 
Picks of the Week: <ul> 
<li>Andy's Pick: Black Ink for iOS</li> 
<li>Stephen's Picks: Mapper &amp; the Anker Qi2 MagSafe Battery Pack</li> 
<li>Jason's Pick: Sleeve 2</li> 
<li>Leo's Pick: Death Stranding Director's Cut.</li></ul> 
Hosts: <a href="https://twit.tv/people/leo-laporte">Leo Laporte</a>, <a href="https://twit.tv/people/andy-ihnatko">Andy Ihnatko</a>, and <a href="https://twit.tv/people/jason-snell">Jason Snell</a> 
Guest: <a href="https://twitter.com/stephenrobles" target="_blank">Stephen Robles</a> 
Download or subscribe to this show at <a href="https://twit.tv/shows/macbreak-weekly">https://twit.tv/shows/macbreak-weekly</a>. 
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MacBreak Weekly 905: Tequila For Your Eyes

<ul> 
<li>Microsoft's Top Execs' Emails Breached in Sophisticated Russia-Linked APT Attack</li> 
<li>US Health and Human Services Breached</li> 
<li>Firefox vs "The Competition"</li> 
<li>Brave reduces its anti-fingerprinting protections</li> 
<li>CISA's proactive policing results one year later</li> 
<li>Longer Life For Samsung Updates</li> 
<li>Google Incognito Mode "Misunderstanding"</li> 
<li>Show Doc Not showing images on iOS Safari</li> 
<li>Generated AI Media Authentication</li> 
<li>Which computer languages to learn?</li> 
<li>Flashlight app subscription</li> 
<li>Google's Privacy Sandbox system</li> 
<li>Malware and IoT devices</li> 
<li>Protected Audience API vs. Malvertising</li> 
<li>Defensive computing</li> 
<li>Why ISPs don't do anything about DDoS attacks</li> 
<li>SpinRite Update</li></ul> 
Show Notes - <a href="https://www.grc.com/sn/SN-958-Notes.pdf">https://www.grc.com/sn/SN-958-Notes.pdf</a> 
Hosts: <a href="https://twit.tv/people/steve-gibson">Steve Gibson</a> and <a href="https://twit.tv/people/leo-laporte">Leo Laporte</a> 
Download or subscribe to this show at <a href="https://twit.tv/shows/security-now">https://twit.tv/shows/security-now</a>. 
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You can submit a question to Security Now at the <a href="https://www.grc.com/feedback.htm" target="_blank">GRC Feedback Page</a>. 
For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: <a href="https://www.grc.com/securitynow.htm" target="_blank">grc.com</a>, also the home of the best disk maintenance and recovery utility ever written <a href="https://www.grc.com/sr/spinrite.htm" target="_blank">Spinrite 6</a>.
Sponsors:<ul>
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Security Now 958: A Week of News and Listener Views

Join us as we discuss what it takes to go from a flashy demo or proof of concept all the way to a fully functioning product.

Have questions or thoughts about what we discussed today? Contact us at podcast@experoinc.com or on twitter @experoinc

From Cool Demo To Full Release

Join us as we discuss the reasons for and ways to approach the final phase of the product's lifecycle.

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Sunsetting Products

We’ve all been there: you underestimate how long that effort should take, realize your approach isn’t actually the best in this situation, or maybe even just have a bad attitude during a Monday meeting. How can you move forward and make things right when you realize you’re in the wrong? Join us as we discuss. 

Have questions or thoughts about what we discussed today? Contact us at podcast@experoinc.com or on twitter @experoinc

Being Wrong

We recently gathered together to discuss and debate the pros and cons of Generative AI and how it may or may not fundamentally change how we approach user centric design moving forward. While we weren’t originally planning to release this conversation publicly, there were so many interesting points that came up that we couldn’t help but share it with the world. Please forgive any audio issues or choppy bits as we did our best to smooth out the recording for you to enjoy.

Have questions or thoughts about what we discussed today? Contact us at podcast@experoinc.com or on twitter @experoinc

Generative AI + UX Roundtable

Join Expero's team of tech experts as they discuss best practices and lessons learned from the battlefield of consulting. Hosts and guests draw from a deep well of experience working with custom software products, supply chain optimization systems, biotech manufacturing workflows, financial service modernization efforts, and everything in between.

The Sunk Cost Fallacy

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