Artist: Jap Kasai 
Album: OWN ℃ 
Format: Digital / Tape 
Cat.No: CHI028 
Master: Jap Kasai 
Artwork: Saphy Vong 
Release Date: 10th May 2021

Japanese folk, Juke and Footwork meet in a joyful, hook-filled union on Jap Kasai’s newest album, OWN ℃. Using the Japanese concept of 温故知新 (onko-chishin), meaning "developing new ideas based on study of the past," Jap Kasai finds a totally unique expression of Japanese Ondo and Minyo folk music infused with a hypnotic and exuberant modernity.

Jap Kasai has been experimenting with ancient folk styles since 2015. He later discovered Footwork and juke.

“They created a new groove by sampling old soul music. They use soulful voices effectively,” explains the Kyoto-based producer. “So, I decided to replace [the vocals] with Japanese Monyo folk songs, because it was said that Minyo was the soul music of the country where I was born. At first it was half a joke. But, I gradually felt the depth of Minyo.” 
The marriage of Minyo and footwork isn’t as strange as it might sound on paper. On OWN ℃, the rhythmic, distended vocal style of Minyo singers (often backed by Jap Kasai’s own vocals) and the skittish, loose architecture of footwork creates a compelling new style that honours both musical traditions. Tracks such as 酔鴨 yoi kamo build in a grooving, circular loop, driven onwards by a ramshackle undercurrent of complex beats.

“Juke is a relatively new rhythm, but somehow ancient,” says Jap Kasai. “And fast rhythms make you feel slow in a way. Curiously, I got the same feeling when listening to Japanese folk songs. It's often a mix of slow drum rhythms and fast, metallic rhythms. Voices are also used differently from the West. I found this very interesting.” 
The title OWN ℃ combines a number of his concerns as an artist. It is a nod to his grandmother, ヲウン or Woun. Also, as he explains, "OWN ℃ can be read as "Ondo" in Japanese. And also OWN ℃ means "own body temperature". It is important in coronavirus disasters. Therefore, a simple wordplay gets a strange meaning.”

Despite sampling music from the recent and distant past, OWN ℃ addresses some very timely concerns. “Now the division of labour is very advanced,” he says. “We often feel as if our mind and body have become separate by internet. There are positive aspects to these systems. But I also think it has become more difficult to empathize deeply with things and to feel raw realisation. We need to change our lifestyles based on a real sense of mind and body.” A jubilant, danceable record, OWN ℃ reminds us of our own warm materiality.  

About Jap Kasai:
Based in Kyoto, Daisuke Iijima has been making music since 2015. He runs the cassette label hoge tapes.

OWN ℃

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Jollies world famous underground record label is at it again. March 18th marks the NYC based imprints 10th release, “Content Aware”. A 10 track various artist compilation, available on limited edition cassette and digital formats. The release will presumably be followed by a wave of global hysteria, a tectonic shift, and a brief period of peace on earth, before… well this is just a press release we can only see into the future so far.

In this self conscious age where delicately curated environments of aesthetic perfection set the stage for personal brands, "unique" and slick vignettes. Buildings exteriors, tattooed with logos, windows littered with product advertisements. Some motorist's entire voting history are mapped out along bumpers like a journal. Without recalling your own lunch you know what some of your friends or family eat and drink each meal of the day. Even Chalkboards in front of cafes, double as art galleries, riddle contests, and stand-up acts.

Deepfake technology affords us access to manipulated celebrity and politician likeness, basking in the uncanny valley of our own making. Artificial intelligence serves up targeted ads, bespoke to our tastes and interest, mined from data we distribute like Hansel & Gretel's breadcrumbs. Every surface considered and designed, all lines straight, all messages on target. Cybernetic feedback loops echoing into the chasm. In this embrace of being the product ourselves, we have reached Content Awareness.

This compilation celebrates diverse perspectives, from an international roster of artists who subvert the very medium itself.

Released March 18, 2021

Mastering : Pheek

Design: One Day Vacation

Content Aware

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6.EOU / ❤️
7.Jun Kamoda / Im lost GB ver Remix
8.Limited Toss / Original Bad Boy
9.Lomax / Senara(Gojo Mix)
10.master kohta / Tree of life Remix
11.Paperkraft / 2 Live Party
12.Shex / asdko 3
13.Stones Taro / Maybe I...

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