In this episode Simon & Liam discuss the key success principles that every fitness studio owner needs to know. These are the fundamentals to growth and profitability. 

00:35 Intro

02:30 The majority of successful fitness business owners don't spend most of their time training clients.

05:20 Trust your guy when hiring people.

06:30 It's important to become a leader for your team.

07:10 The number 1 interview question to help protect yourself from staff stealing clients.

12:10 The importance of knowing your numbers and looking at the data.

16:10 Your financial intelligence is so critical to define how you grow. 

18:35 Successful and happy fitness business owners are practicing self-care and working on mindset.

27:50 You don't need to be someone else, you just need to be the best you.

29:05 Successful business owners get out of their comfort zone and learn marketing.

30:55 You need the two 'C's: Confidence and Consistency. 

34:35 Top performing studio owners are amazing leaders and have a strong community.

36:15 The best way to learn leadership is to go and be a leader.

39:45 Your peer group, and the people you surround yourself with, is key to success.

42:35 Outro

Check out the new training over at www.fitpreneurs.com/profitablestudio

Top 10 Success Principles Of Studio Owners Part 2

In this episode Simon is joined by Christine Matthews, a Mastermind client to discuss her journey from realising she wasn't where she wanted to be to joining Simon and become a successful fitness business owner.



00:40 - Intro
00:50 - Christine Matthews, one of Simon's Mastermind clients joins him today.
01:20 - Christine tells her story of how she got started in the fitness business.
03:30 - Christine left her job when she realised that wasn't what she wanted to do. She wasn't happy. She started her own gym.
05:00 - In her first year, she followed Simon but didn't interact. She didn't have a mentor.
06:15 - Christine talks about getting her first client.
06:50 - Christine talks through her marketing strategy during her first year, and what didn't work.
07:45 - Christine joined the Chamber of Commerce, and she explains how she used it.
09:20 - Her community is important.
10:40 - Think about who talks to everybody all of the time, like real estate agents.
11:20 - Simon and Christine discuss what makes good networking, and how to network.
13:00 - Christine share why she reached out to Simon and needed a mentor.
15:00 - How did Christine get momentum again, and start growing her business again?
17:10 - Some of the biggest things Christine has learned include learning things about herself that she needed to work on, such as being a control freak, and trusting her trainers.
20:20 - Christine contrasts what she used to do vs what she does now.
21:40 - "I work fewer hours, and get more done."
22:50 - Simon asks Christine about her time at his Mastermind, and what she learned.
24:00 - "It felt like going from elementry school to getting your PhD."
26:00 - Christine has become a better leader because of it.
27:00 - If Christine could give her past self some advice, it would be "Give yourself permission to take chances."
27:55 - Christine shares her advice on hiring people.
30:00 - To find out more about the Mastermind program discussed in this podcast, head to http://fitpreneurs.com/mastermind
30:20 - Outro

The Female Fitness Studio Warrior

Simon is joined by Lorisa Leigh to discuss how she built her massive online following.

01:15 - Intro
01:30 - Today Simon is joined by Lorisa Leigh to talk about building her community.
02:30 - Lorisa talks about her story and her decision to start building her tribe.
04:30 - She was sharing content to her personal page. You can't let your fear stop you from sharing.
05:50 - Lorisa is in the nutrition and weight loss space and noticed that free challenges got her more reach and engagement. 
06:50 - How did Lorisa get her first 10,000 followers on Facebook?
08:00 - The things that people don't talk about or are taboo are things that effect people’s daily lives.
08:40 - Lorisa had 2.5 million views.
09:00 - When you get a lot of views you get some negative comments. How did Lorisa deal with that?
11:10 - There is a shift in mindset from doing video, to having a show. There is a consistency. 
12:30 - Other than Facebook, Lorisa finds Instagram and her podcast to be important platforms
13:00 - Lorisa's podcast is called hot mess to ultimate success. https://itunes.apple.com/us/podcast/hot-mess-to-ultimate-success-podcast/id1332490412?mt=2
13:20 - Originally, Lorisa was resistant to Simon's suggestion to do a podcast. 
14:45 - Simon and Lorisa discuss the last Mastermind.
16:30 - Why is it important to Lorisa that they discuss mindset at the Mastermind, and not just marketing strategy?
19:45 - Personal branding is so important. People connect with people, not with logos. 
20:05 - You can find Lorisa at Lorisaleigh.com or search her on Facebook.
21:45 - What's something that people don't know about Lorisa?
22:45 - Lorisa gets fired up when people ask, "What are the foods I need to eat to lose weight?" and the conditions of needing to be restrictive and over complicate their nutrition.
24:10 - This year Lorisa is going to start showing her real life and that does make mistakes. 
26:30 - When people feel that they're not the only one going through a problem it opens an amazing space.
28:00 - Outro.

How Lorisa Leigh Built Her Online Tribe

Fitpreneuers is The Global Fitness Business Educator on Mindset, Marketing & Systems Allowing You To Get More Clients & Scale Your Fitness Business So That You Create More Money, Time & Freedom.

If you're a personal trainer, own a fitness business or looking for looking for fitness marketing help and advice, you've come to the right podcast.

Fitpreneurs - Fitness Business, Marketing