Welcome back to the Fitpro Inferno! It's been waaaaay to long (5 months to be exact).
It feels great to be back kicking off the Fitpo Inferno podcast with my long time friend Brett Campbell.
Brett is the founder and owner of Fiit Chicks Transformations fitness franchises in Australia, he also sells several different fitness information products online and is also a fitness business coach to some of the highest earning fitpros in Australia.
After our 60 minute chat, I considered making this a premium episode and selling it because of the incredibly valuable material we cover. I'm grateful to Brett for being so generous with his time and for sharing his valuable insights.
In this episode, you'll learn:

How Brett's roommate buying a $37 ebook ignited his passion and career in internet fitness marketing.
Brett shares his journey of being a struggling personal trainer to fitness business consultant owning several business franchises and products.
The exact walk-thru process of how Brett generated 19,000 leads for his fitness business in 24 hours.
Why it's all about the LIST and what you can accomplish as your list grows.
Brett details his 3-step funnel process that doesn't require complicated upsells or even having a website.
Why you NEED to know your numbers and metrics and which ones are the most important to focus on so you can, as Brett puts it, "Turn on the tap any time you want!".
How to reverse engineer a product so you can satisfy an audience that's hungry for your product.
The dangers of mastermind groups and how to pick the right one.
Why systems are the most important aspect of every business.

Links

Get Brett's newest free 5 day course on building an online business here: http://theonlinebusinessaccelerator.com
http://fiitchicks.com.au
http://Facebook.com/brettcampbellfan


31 | Brett Campbell: Founder of Fiit Chicks Fitness Franchise in Australia

Tom Crawshaw is an author, speaker and business coach specializing in Facebook marketing for fitpros. He most recently authored the book New Rules Of Facebook Ads For Fitpros: How To Get Insanely Profitable Clients in 7 Simple Steps.
Tom's path into the fitness industry is very unique in that he's never worked as a personal trainer before.  Prior to working with fitness professionals, Tom actually worked for a digital marketing firm.
After feeling unfulfilled and stifled as an employee, Tom decided to go out on his own as a marketing consultant, working for several different industries.
Tom's personal passion and pursuit of fitness is what lead him to work in the fitness industry as he quickly discovered the #1 frustration of nearly all personal trainers - how to get more clients.
Tom is a true professional in the fitness marketing space and in this episode, you'll learn about:

How using Idea Extraction (credit to Dane Maxwell) can transform your entire business and way of communicating.
How to quickly build rapport in a sales presentation or call, when you don’t have a lot of time.
How Tom's personal negative thoughts severely limited his success and how he re-programmed his mindset.
The biggest mistakes fitpros make when running paid advertising.
What future social media platforms will be lead capturing opportunities.
And much, much more...

Links
https://www.facebook.com/ptmastermindshttps://www.facebook.com/tom.crawshaw
You can get Toms book here: The New Rules Of Facebook Ads For Fitpros: How To Get Insanely Profitable Clients in 7 Simple Steps
Ps. I read this book and highly recommend it. It's only $5 and will help you make thousands of dollars back on your Facebook advertising!

32 | Tom Crawshaw: New Rules Of Facebook Ads For Fitpros

Lauren Gaggioli is the founder and head mentor at Higher Scores Test Prep, a SAT and ACT test preparation company.  Besides running her own company, Lauren is also a master connector and expert networker when attending conferences, seminars and live events.
Even though Lauren doesn't work in the fitness industry, her advice and expertise on how to connect with people at live events will make an incredible difference to your next conference experience.
I attended a live event with Lauren in Dallas, TX and was able to watch her in action and learn how she connected with person after person.  When it comes to networking, Lauren is the authority on how to do it right.
This episode hits very close to my heart because for 5 years in a row, I avoided networking and connecting with people and it severely limited the experience I could have had and limited the growth of my business.  It's my goal that his episode with Lauren Gaggioli will prime you for making the best of your next live event and conference.
In this episode of the Fitpro Inferno Podcast, you learn:

Lauren's Fight Club rules of networking
My own personal story of what you should NEVER do at live events
How to open a conversation with a stranger
Lauren's worst network offender
How to connect with superstars and higher level people on your list and navigate through the crowds
How to establish yourself as a Peer vs Fanboy
How to build rapport within the first minute of meeting someone
How connecting the RIGHT way can skyrocket your business and authority

Links

LaurenGaggioli.com
Lauren's test prep company - Higher Scores Test Prep

Fitness Business Summit March 27-29
If you are attending the Fitness Business Summit on March 27-29th in Costa Mesa, CA, I would love to meet you! Drop me a message on the Fitpro Inferno Facebook Wall or send me a private message here.
Birthday Breakthrough Coaching Special
Because it's my birthday, I want to help you make a major Breakthrough in your Fitness Business. For the next few days only, I am offering 2 - 1 Hour Breakthrough Coaching Sessions to take your business to the next level. To take advantage of my birthday special before it expires, click here now.
 

33 | Lauren Gaggioli: Conference Networking & Connection Expert

Today's most successful fitness professionals share their journey and stories of failure and success. Get an inside look on how a successful fitness business is built and how to create the lifestyle of your dreams. Every episode is packed full of inspiration, education and motivation. For complete show notes, go to www.FitproInferno.com