Five Blocks CEO Sam Michelson explains to PR Firms how Reputation Management is about being attacking head-on, "go be your company, who you are supposed to be". Moving on and forward by creating new and positive content. Need to move past "Ground Hog's Day" and move forward.
Originally a video clip on the Five Blocks YT Channel: 
https://www.youtube.com/watch?v=Ve-hG2alLlY

Five Blocks - Sam Michelson Reputation Management vs. Whitewashing

Five Blocks is a tech-driven Digital Reputation Management Company. We use proprietary technology and data analysis to build and protect your valuable digital reputation. Five Blocks offers customized, holistic, and long-lasting solutions.