Service Providers are too used to selling raw infrastructure without adding distinct value to their end users through differentiation. Whether they are selling to enterprises or SMEs they need to be able to add value through the services that they offer. The simplest way to do that is to work with a variety of companies who can add distinct value over and above infrastructure using an ecosystem who have world class products and capabilities but not necessarily the routes to market and customer base that the Service Providers have already established.

Why A Tight Knit Ecosystem Is Critical For Service Providers To Achieve Revenue Growth

Service Providers can no longer rely on the traditional growth that they have previously seen based solely on the strength of their offerings. Ever increasing competition has made it imperative to stand out from the competition and engage in a comprehensive marketing strategy. This podcast will look at innovations and methodologies that Service Providers can use to build a loyal customer base.

Marketing Innovations Every Service Provider Should Know

Service providers are hungry to stand up clouds quickly to meet expectations around rising demand, but the providers also need ways to differentiate their service offerings.

Listen to Research Director, Infrastructure Software at 451 Research, Michael Coté alongside CEO of ThinkGrid, Rob Lovell and SVP Product at Flexiant, Tony Lucas, in a panel discussion about what the cloud service provider needs to succeed.

Hosted by Jim Foley of Flexiant the panelists were asked several questions around: 

- The challenges of getting to market
- How to customize your cloud services to deliver services beyond a simple cookie-cutter approach
- The back-office requirements that are needed to run a commercial cloud

Listen now. 

What The Cloud Service Provider Needs To Succeed- ThinkGrid, 451 Research And Flexiant Discuss

In this podcast Tony Lucas discusses Metering & Billing and answers the questions: Why do I need Metering & Billing? What options are available to me for being able to Meter & Bill? What cloud resources can I bill for? Listen now. 