Gamification guru Monica Cornetti explains how to add "sizzle" to low-tech gamification and hook addicts like a drug dealer.

Get 'Em Hooked! Selling Gamification Like a Drug Dealer

Bron Stuckey, Director of Innovative Educational Ideas, show how a science teacher used gamification techniques on the schools iPads to make learning competitive.

Schools Use Gamification, iPads to Level Up Students

Cognitive neuroscientist Andrea Kuszewski explains the ingroup/outgroup bias that makes it difficult to change people's beliefs and behaviors even when supported by facts.

You Can't Win With Anti-Vaxxers & Climate Change Deniers

Bill Hanifin, Managing Director of Hanifin Loyalty, explains how top companies like Walmart rely on loyalty marketing to hook shoppers and trouble the competition.

Monopoly on Loyalty: Big Brands Suck Up Return Customers

Brian Burke, Research Vice President at Gartner, shows how Weight Watchers' stock price and membership dropped after fitness monitors and apps like Fitbit and MyFitnessPal launched.

Health Apps Like MyFitnessPal Bankrupt Weight Watchers

Jane McGonigal Playing Tetris Prevents PTSD, Flashbacks


Games are everywhere - and everyone's a gamer. Yet most people's assumptions about gaming and gamification revolve around competitive, zero-sum experiences. The next wave of gaming innovation is coming from indies, outsiders and non-gamers - and they're crafting collaborative systems where people WIN TOGETHER and grow the pie for everyone. What market trends are driving this change? Which influential games and services are leading the way? Come learn the secrets behind Coop hits like Minecraft, Journey, Foldit, Portal, Team Fortress, Left4Dead, Nike+, Youtube, and Kickstarter. Discover the 7 rules for collaborative design that propelled these projects - and walk away with ideas and inspiration for how to apply Coop thinking to your next project. Amy Jo Kim Creative Director, Shufflebrain
Read more at http://fora.tv/2014/06/12/coop_revolution_7_rules_for_collaborative_game_design#TrbCOxs0MTgzzR0S.99

The New High Score Foldit, Minecraft, And Kickstarter

WIRED Business Conference: Opening Remarks

Howard Mittman, VP & Publisher, Wired
and Miles S. Nadal, Chairman & CEO, MDC Partners
Read more at http://fora.tv/2011/05/03/WIRED_Business_Conference_Closing_Remarks#28xtm4i269AxVOPB.99

WIRED Business Conference: Closing Remarks

Shoes Are Architecture - Ivanka Trump Engineers Comfort

Visual Wow Defines The Shoe Room's Store Environment

FORA.tv is the leading site for engaging video programs from conferences, summits, public forums, university debates and think tanks across the globe.  Read more at http://fora.tv/aboutfora#PvEg8rFEAiaoHIEl.99

FORA.tv

Popular tracks