THE INAUGURAL FP PODCAST!

Matt Bradley (Investor), Dharmesh Raithatha (Product Partner) and Daniel Van Binsbergen (CEO, Lexoo) take you through methods of how to evaluate your startup ideas. Using the Path Forward Article - https://thepathforward.io/how-to-evaluate-your-startup-idea/ - as a base, we cover:

- searching for the truth vs searching for validation
- how to do customer development
- how to use a lean canvas
- the best way to think about your competitive environment
- founder-market fit 
- the jobs-to-be-done framework

...all this leading you toward developing your effective differentiation :)

This is the first of many FP Podcasts so take a listen and let us know what you think. If there's anything that you'd like us to cover in future versions, or people who you like us to get on, just let us know in the comments.

Relevant Links:
Forward Partners: https://forwardpartners.com/
The Path Forward: https://thepathforward.io/
Lexoo: https://www.lexoo.co.uk/

how to evaluate your startup idea

Matt Bradley (Investor), Nic Forster (Forward Partner's Head of PR) and Yessi Bello Perez (Senior Reporter, Tech City News)discuss strategies and tactics for making a success of above the line marketing for startups. We cover:

- some of the best PR methods being employed among startups at the moment 
- how to increase your chances of getting coverage in a given publication
- things not to do when approaching a journalist
- getting into the 'journalist mindset'
- how PR & media coverage stacks up against performance marketing
- how and when to build a PR capability

This is the second of many FP Podcasts so take a listen and let us know what you think. If there's anything that you'd like us to cover in future versions, or people who you like us to get on, just let us know in the comments.

Relevant Links:
Forward Partners: forwardpartners.com/
The Path Forward: thepathforward.io/
Tech City News: techcitynews.com/

cracking PR and press coverage

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