For this fifty-second episode, I talked to Susanne Klepsch, Co-Founder of MeetFox, a platform for coaches, lawyers and other independent service professionals to schedule, meet and charge in one seamless flow.

After brief stints in the tourism and automotive industry, Susanne took on sales at her father’s plastics companies after he passed away. After assuming a leadership position in which she was suddenly responsible for 120 employees, she went looking for a coach.

That process took so long and was so intransparent that she decided to launch CoachFox, an online marketplace for coaching services. She spent a lot of time developing the technology behind that marketplace, creating a seamless coaching experience. And then she spun out that product into a separate company, which is called MeetFox today. That’s the very short story at least.

We talk about how we got to love processes, why as a small business you should do things that don’t scale to compete, how difficult it is to convert freemium users, and why Susanne wishes she stuck with a niche much earlier.

052 Susanne Klepsch - MeetFox

For this thirty-eighth episode, I talked to Alex Theuma, co-founder of SaaStock, the first and leading conference dedicated to SaaS companies in Europe..

After a sales career of about 11 years, mostly selling software, Alex got an itch to start his own business. He started a blog about SaaS companies and invited experts to contribute. Very quickly a podcast followed, he started organizing meetups, and a community was formed. 

After this community expressed the need for a SaaS conference in Europe and the first sponsor signed up, Alex made the jump and founded SaaStock.

We talk about how SaaStock is now going online during the COVID-19 crisis and beyond, how to start a business starting with the audience, and why you should never forget that cash is king.

038 Alex Theuma - SaaStock

For this fortieth episode, I talked to a very special guest, Jason Fried, Co-Founder and CEO of Basecamp, the famous project management and communication platform.

Jason loves creating things he wants and selling them to other people like him. That’s how he started way back with selling stereo equipment and cordless phones and is now selling software to help teams do a better job.

The very first thing we did when starting Salesflare was reading his first book and almost manifesto “Getting Real” and it shaped a lot of our early thinking at Salesflare, so I’m very glad to have him on the show.

We talk about how to go about remote working the right way, why he puts sustainable growth over investor fueled growth, and how to apply stoicism in life and in business.

040 Jason Fried - Basecamp

For this forty-second episode, I talked to Rand Fishkin, formerly Co-Founder and CEO of Moz and now Co-Founder and CEO of Sparktoro, a new solution and data provider for audience intelligence.

Rand started off leading an SEO agency and blogging about the topic and then started Moz 13 years ago as one of the first solutions for SEO research. A few years ago, he left Moz and started Sparktoro, continuing to work on his love for making big data and complex problems easy.

We talk about SaaS vs. services, the innovative business model behind Sparktoro, how to stay authentic in marketing, how Rand organizes marketing in his new company, and why not to release any MVP but take it slowly.

042 Rand Fishkin - Sparktoro

I’m Jeroen of Salesflare and this is Founder Coffee. Every two weeks I have coffee with a different founder. We discuss life, passions, learnings, … in an intimate talk, getting to know the person behind the company.

038 Alex Theuma - SaaStock

Founder Coffee - Intimate SaaS Chats

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