Creating a marketing plan for the month doesn't have to be a daunting task. By breaking it down into smaller parts, you can easily create a plan that will help you achieve your marketing goals. The first step is to come up with a goal or objectives for the month. What do you want to accomplish? Next, you need to identify your target audience. Who are you trying to reach with your marketing efforts? Once you know who you're trying to reach, you can begin developing your marketing strategy. What kind of messages are you going to send? What channels are you going to use? And what kind of call-to-action do you want to include? By taking the time to develop a comprehensive marketing plan, you can ensure that your marketing efforts are effective and achieving the results you desire. In this Episode MAC3 you’ll learn a simple formula for creating a monthly marketing plan.

MAC 3 Recap - How To Create A Marketing Plan For The Month

Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast as they dive into the world of features and benefits in marketing. Discover how understanding this essential concept can transform your marketing strategy, whether you're selling fitness trackers, salon services, or furniture. Learn from real-world examples and gain insights to craft compelling messages that resonate with your audience. If you're ready to take your marketing to the next level, this episode is a must-listen!

Episode 17: The Art of Features and Benefits in Marketing

Hey everyone, welcome to the very first episode of the Realistic CEO Podcast. I'm Mychal Connolly Jr., your host, and today I'm super excited to kick things off with someone who's not just my hero but also the coolest dad and a successful CEO, Mychal Connolly Sr.

In today’s talk, we dive deep into what it really takes to set your goals, the essential skills you need as a young person dreaming of becoming a CEO, and how to keep a positive and action-oriented mindset. My dad shares some priceless advice on finding the right balance between chasing your dreams with all you've got and still keeping your heart open and empathetic. We also touch on how to make the most out of today's tech to get ahead and why being persistent and tough can make or break your journey to the top.

This isn’t just another interview. It’s about passing down lessons on dreams, discipline, and determination from one generation to the next. It’s for all of you out there, whether you’re a teen like me, aiming to be the next big CEO, or someone a bit older looking to breathe new life into your career. This episode is filled with advice that’s timeless and truly for everyone.

🔹 What we cover:

    The real deal about setting goals and executing them as a leader.
    Key skills for up-and-coming CEOs: perseverance, effective communication, and empathy.
    Why fostering a positive culture and a supportive environment is crucial, wherever you are.
    How to juggle your ambition with maintaining meaningful family connections and relationships.

🔹 About Mychal Connolly Sr.:
He’s not just my dad. He’s a seasoned CEO who’s built successful businesses from the ground up. His journey is one of resilience and hard-earned wisdom, and he’s here to share insights that only come from real experience.

Thanks so much for tuning into our launch episode. Here’s to making our dreams a reality, one step at a time. Remember to hit like, share, and subscribe for more stories and tips from leaders who truly make a difference.

00:00 Introduction to the Realistic CEO Podcast
00:21 Inspiration and Early Goals
02:27 Key Qualities of a CEO
08:55 The Importance of Teamwork
10:21 Motivation Behind Starting a Business
13:12 Creating a Dream Environment
15:16 Overcoming Challenges and Staying Determined
22:01 Books for Aspiring CEOs
22:30 The Importance of Mindset
26:51 Networking Tips for Success
28:25 Creating a Positive Culture
36:59 Balancing Business and Family
41:24 Conclusion and Final Thoughts

Ep. 1 | Stand Out Truck® Dreams Come True with LBW | CEO Father Explains to Son Journey to Success.

No Butterfly (prod. ThisisJBird "Just Listen")

Dancehall classics from the late 1990's mixed by @djgangalee

The Jitney Ride Vol.2 - One Stop Bus Stop #TBT

John and Myke break down how to start a business from scratch. John shares how he started The Vermont Teddy Bear Company. Myke shares how he started StinkyCakes.com

Music Credit: Mychael Williams

Join the hundreds of entrepreneurs and business owners around the world being taught by John and Myke. 

Sign up today: https://www.launchandstandout.com/collections

#01 Starting a Business From Scratch

Marketing and Cupcakes is marketing taught in simple ways, so you can improve your marketing skills and get more customers.

Episode 17: The Art of Features and Benefits in Marketing

Marketing and Cupcakes™

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