A lot of marketers take a casual approach to moving forward with content without being sure of the legal ramifications.
Marketing strategist, speaker, and writer Kerry O’Shea Gorgone JD, MBA provides the legal lens for what you need to consider when creating and promoting content.

Getting Content Buy-In From Your Legal Team

If you’re doing what everyone else is doing, will you truly stand out?

It’s not enough to just buy-in to the concept of content marketing. You have to find new ways to reach your audience.

Master marketer Mark Schaefer explains how to determine the content strategy that best suits your particular business.

Don’t Mimic In Your Marketing — Maneuver

Tamsen Webster, marketer message strategist, and founder of The Red Thread®, explains her philosophy on how you can refine your messaging to really resonate with the person you’re trying to communicate with.

The Nuances of Effective Messaging

Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always intuitively tied to money, which is often (and understandably) leadership’s priority.

Gaetano DiNardi, Head of Demand Generation at cloud communications company Nextiva, talks about how he gets buy-in for and measures efforts like blog content, long-tail content, branded content, and more.

How to Track Tough-To-Measure Marketing Tactics

Quarantining in the time of COVID-19 has meant everyone has needed to adapt to the virtual life.

As marketers, we’re ahead of the curve there, but still there are many of us who haven’t dabbled in all matters of virtual marketing, including virtual events.

Marketing consultant Dennis Shiao not only covers the basics of virtual events but also explores how content marketers can extract value from one-time events year-round.

Cashing in on Content Marketing