"Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

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What's better than getting new referrals? Getting new CUSTOMERS From Bill Cates--author of Get More Referrals Now! and one of the world's best-known experts on how to get business referrals--comes Beyond Referrals, a hands-on guide that helps you acquire more new clients than ever before. This groundbreaking book reveals the secrets to getting referrals, converting them into clients, and creating a perpetual client-acquisition machine using advanced relationship marketing strategies.Bill Cates, CSP, CPAE, is the president of Referral Coach International and the creator of Bill Cates' Referral Advantage(TM) Program, which has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, and Research Magazine. Cates has earned the professional designation of CSP - Certified Speaking Professional (fewer than 450 speakers worldwide hold this designation).

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"Starting an Online Business For Dummies, 7th Edition

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This is the hardcover format of Starting an Online Business For Dummies, 7th Edition. Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

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"The Curse of Bigness: Antitrust in the New Gilded Age

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Persuasive and brilliantly written, the book is especially timely given the rise of trillion-dollar tech companies.--Publishers Weekly From the man who coined the term net neutrality, author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future.We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms -- big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the curse of bigness can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself. History suggests that tolerance of inequality and failing to control excessive corporate power may prompt the rise of populism, nationalism, extremist politicians, and fascist regimes. In short, as Wu warns, we are in grave danger of repeating the signature errors of the twentieth century.In The Curse of Bigness, Columbia professor Tim Wu tells of how figures like Brandeis and Theodore Roosevelt first confronted the democratic threats posed by the great trusts of the Gilded Age--but the lessons of the Progressive Era were forgotten in the last 40 years. He calls for recovering the lost tenets of the trustbusting age as part of a broader revival of American progressive ideas as we confront the fallout of persistent and extreme economic inequality.

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"FabJob Guide to Become an Image Consultant

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Imagine having an exciting high-paying job showing people and companies how to make a fabulous impression. Welcome to the world of image consulting! Image consulting is a booming industry thanks in part to the popularity of television shows such as What Not to Wear, Extreme Makeover, and Queer Eye for the Straight Guy. As an image consultant, you can give people advice that will help them achieve what they want - whether it is to get a new job, to make a good impression, or simply to feel good about themselves. The book's contributors include beauty, fashion, and business editors for some of the top magazines in North America. To give you insider advice on how to get started as an image consultant, the authors of this FabJob guide interviewed more than 30 successful image consultants and other experts such as Michael Thurmond of ABC TV's Extreme Makeover. The information in this book can save you many hours of research, help you avoid some common mistakes, and give you information you need to become an image consultant. As long as you have the desire, you can become an image consultant. No special education or experience is necessary to break into this career and succeed.

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[READ] FabJob Guide to Become an Image Consultant

"Marketing Interior Design, Second Edition

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In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: Figuring out what to charge and finding the confidence to demand that priceWriting your business statementBranding your business, including designing promotional materialsFinding leads and taking advantage of them through networkingLanding jobs and learning how to handle the interview processProtecting yourself with contractsTaking full advantage of social media platformsBidding for and negotiating projects in a post-recession climate  Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!

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"Instant Leads (Instant Success Series)

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Arms hardworking independent business owners with the tools for success. This series tackles an array of business topics using strategies developed by Sugars and the crack business coaches at Action International.

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"Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (International Series in Operatio...

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This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

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"The Outcome Generation: How a New Generation of Technology Vendors Thrives Through True Customer Success

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Stand aside, we're coming through! That's the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they're thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don't feel they've had success, recurring revenue doesn't grow and may even decline.What makes them different? They have absolute clarity about what the customer considers success to be. And they've built their business around enabling that success. They know it's the outcomes for the customer that count. They're all members of the Outcome Generation.This book shows how to join the Outcome Generation. You'll learn how to leverage true customer success at every stage of the customer lifecycle. For existing customers, you'll learn how to engage customer executives at the start of the buying cycle--and often create a buying cycle.You'll learn how to increase new business (new logo) sales by employing the third generation of technology sales--selling outcomes. And exactly what type of outcome to sell. Using the third-generation approach, you'll create greater emotional connections, differentiate from the competition and win more business.You'll also learn how to evolve Services and Support to focus on enabling true customer success, and how that's producing great references.And Marketing will have a whole new way of attracting attention, creating interest and engaging prospects.Most vendors have evolved past solution-selling and its approaches to marketing, sales, services and support. The Outcome Generation shows how to align the whole business around a common theme--enabling outcomes the customers regard as success. And why that allows vendors to thrive! Buy the book now and join the Outcome Generation.

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"The Social Psychology of Communication

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The Social Psychology of Communication is the first comprehensive introduction to social psychological perspectives on communication. This accessible guide provides an overview of key theoretical approaches from a variety of different disciplines (including cognitive, developmental and evolutionary psychology) as well as practical guidance on how to implement communication interventions in differing contexts.   Divided into three parts covering theoretical perspectives, special topics in communication and applied areas and practice, the book features:   •  Navigational tools providing a 'how to' guide to using the book most effectively •  A list of key words at the beginning of each chapter which are highlighted throughout the chapter for easy reference •  A thorough glossary of keywords and definitions •  A section on Special Topics in Communication including identity and resistance, rumour and gossip, evolution and communication  This book will be an invaluable resource for students, academics and practitioners in Psychology and Communication.

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"The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt

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A landmark insider's tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyondThe most important book of the year . . . a lively, engaging masterpiece.--Erik Brynjolfsson, bestselling co-author of The Second Machine AgeMIT professor Sinan Aral isn't only one of the world's leading experts on social media--he's also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology's great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers--to everyone who hopes to change the way we think and act--which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter's and Facebook's massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

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