Name: Ugly Drinks: How to find your first customer by Fraser Doherty
Duration: 16 min 42 s
Description: Fraser Doherty speaks to Entrepreneurs Hugh Thomas and Joe Benn about how they turned their experience at Vita Coco into creating a brand of their own.

Fraser Doherty speaks to Entrepreneurs Hugh Thomas and Joe Benn about how they turned their experience at Vita Coco into creating a brand of their own.

48-Hour Start-Up

Ugly Drinks: How to find your first customer

Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. 

 Almost everyone dreams of starting their own business but very few do. But what if it only had to be the decision of a weekend and it didn’t cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:

•	Come up with a business idea without the guesswork
•	Create a kick-ass brand, website and on-line marketing
•	Promote your product

The 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time on the weekends without having to quit the day-job. This book is perfect for:

•	Young entrepreneurs
•	Students learning about start-ups
•	Established entrepreneurs looking for shortcuts
•	Teams within corporates who want to create a more innovative and competitive environment

48-Hour Start-up, By Fraser Doherty MBE, Read by Fraser Doherty MBE

Fraser Doherty MBE is an entrepreneur and author of 48-Hour Start-Up. He is the founder of SuperJam, Envelope Coffee, and co-founder of Beer52.

Ugly Drinks: How to find your first customer

Fraser Doherty

Related tracks