The supermarkets’ rapid rise has been accompanied by a dramatic increase in the amount of data that flows along their supply chains.

But as Tesco’s technical manager for salads Mike Corbett explains in the latest episode of Fruitbox, all of that information helps to reassure consumers that the food they buy has been sourced in a safe, secure, ethical and sustainable manner.

“The demand for more data and more insight has steadily risen  [over the last 30 years],” Corbett explains. “There are lots of ways and means of capturing data and demonstrating to consumers that we are being ethical, we are trying to be sustainable, we are trying to be traceable, we do care about provenance. A huge amount of data has to be captured to demonstrate our credentials.”

For some in the business, it might seem that retailers ever-increasing demand for information is excessive and perhaps even intrusive. But as Corbett observes, efforts have been made to reduce the administrative burden on suppliers.

“We’re continually demanding more information, and greater access, but we’re building up these pictures to help customers understand that we’re trying to do the right thing by them,” he argues.

“Yes, it can be quite challenging for suppliers and producers, but there are reasons for that. These are things that customers care about.”

Hosted by Chris White in London, Fruitbox attracts a big audience across the global fruit and vegetable business that tunes in every week to hear exclusive interviews and expert analysis.

Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

Read the latest fresh produce industry news at www.fruitnet.com

67 · Mike Corbett, Tesco

Mike Knowles is joined in Madrid by Michael Barker, Maura Maxwell and Felix Moritz to discuss Spanish fruit exports, red-fleshed apples, pink tomatoes and an unfolding paella scandal.

Fruit Attraction 2016

Discussion, analysis and insight from Fruitnet, the leading source of news and analysis for the global fresh produce business.

67 · Mike Corbett, Tesco

Fruitnet Media

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