Audio storytelling at FT Longitude

Lauren Sager Weinstein, Chief Data Officer, Transport for London

Listen in: Paul Twivy of Purpose Done Right explains what brand purpose is and why it matters

Listen in: How Reckitt takes an authentic approach to sustainability

RE:NEW Scaling up the energy transition

Audio Feature: “How are we making the world a better place?”

Episode 1: Creating a business case for Sustainability Transformation

Episode 2: Delivering transparency

At the launch of the TLN and FT Longitude's report, Proving our value, marketing guru Peter Field discussed the importance and challenges of measuring thought leadership and marketing efforts, and how to change your thinking about it.

Sean Kearns talks ROI to marketing guru Peter Field | Proving our value

Episode 3: Measuring success

Episode 4: The social transformation

Artificial intelligence is a game-changer for business. Over the past year this disruptive technology has taken the world by storm, creating a range of new career paths while replacing other functions altogether. So it’s no wonder that business leaders say it’s harder than ever to predict their future talent requirements.

In this episode of The Work We Want, we explore how the rapid adoption of AI is reshaping our workforces. We consider the new skillsets needed to build, deploy and integrate AI systems, and the strategies that companies must adopt to create a workforce that’s suited to an AI-enabled future.

To discuss this topic, FT Longitude’s Managing Editor Hannah Freegard is joined by Kay Firth-Butterfield, CEO of Good Tech Advisory and former inaugural Head of AI at the World Economic Forum.

Episode 1: Navigating the AI evolution

The world of work may be recovering from the COVID pandemic, but the global talent shortage shows no sign of slowing. Unfilled jobs, a lack of skilled talent and high attrition rates continue to plague businesses in many sectors. So, what exactly is going on? And how can businesses address this before it’s too late? 

In this episode of The Work We Want, we explore the social and cultural shifts driving the global talent shortage. We consider how demographic changes are reshaping the structure of the workforce, what employees really want in the way of flexible working, and why organisations must create a dialogue with their employees. 

To discuss this topic, FT Longitude’s Managing Editor Hannah Freegard is joined by Dr. Anna Gurun, Director of the Future of Work Research Consortium.

Episode 2: How to attract and retain diverse talent pools

The pandemic reshaped the world of employment. At the time, the shift to remote working was largely seen as a short-term solution to the global disruption, but it has led to a longer-term cultural change in how we organize our work. Flexibility has benefits from both a staff and an employer perspective; however, careful consideration is needed to balance the needs of the business with those of the individual.

The rise of AI is accelerating the pace of change, adding further complexity to the questions of when, where and how we work. This emerging technology will require many employees to embrace new skill sets — making the opportunity to retrain or upskill a major advantage for companies in a competitive job market. How are employers recognising and responding to this shift?

In this episode of the Work We Want, FT Longitude’s Senior Editor Jen Hardwick is joined by Becky Smith, Workforce and ESG Executive for Europe at IBM. Together, they explore how the very culture of work is changing — and how this is reflected in the relationships between employees, employers and policy makers.

Episode 3: Creating rewarding opportunities

We create real thought leadership, for brands and marketers with big ideas.

FT Longitude

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