TJ Stouder is the founder and CEO of MyHi, which offers stir STIKs containing water-soluble and fast-acting THC powder designed for a truly convenient and sociable cannabis experience.

As cannabis becomes more and more ubiquitous in social circles and even in public spaces, it's important for new cannabis products to collectively drive the industry's innovation and acceptance by more mainstream audiences. MyHi is especially in tune with that fact as a company and has dedicated a significant portion of its launch and brand identity to centering the conversation about social and convenient cannabis use.

In this episode of the Ganjapreneur.com Podcast, our host TG Branfalt connects with MyHi's founder and CEO TJ Stouder to discuss the inspiration behind MyHi's patented stir STIKs, the benefits of being able to add its fast-acting and nano emulsified THC powder to any beverage, and how the product is changing perceptions of social cannabis use and the role cannabis should play in social drinking circles. The pair also discuss emerging cannabis markets and trends around the country, strategies for building a brand in the whirlwind cannabis industry, tips for entrepreneurs who are considering their own cannabis venture, and more!

Topics covered in this podcast:
www.ganjapreneur.com/topic/california
www.ganjapreneur.com/topic/edibles
www.ganjapreneur.com/topic/marketing
www.ganjapreneur.com/topic/social-use

For a full transcript:
www.ganjapreneur.com/tj-stouder-reimagining-cannabis-consumption-with-myhi/

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TJ Stouder: Reimagining Cannabis Consumption with MyHi

Joseph Ori is co-founder of Six Labs, a Michigan-based manufacturer of craft cannabis products.

With nearly one million medical cannabis caregivers licensed in the state, Michigan is an often undersung hub of cannabis culture, cultivation, and industry expertise. In a recent interview covering entrepreneurship and the Michigan marketplace, Joseph and our podcast host TG Branfalt discuss the thought process behind Joe's pivot to the cannabis space, his company's scientific approach to cannabis cultivation, and the advantages of working with a versatile team. This interview also covers Six Labs' brand-building process, their prioritization of experience-focused cannabis products, and more!

Topics covered in this podcast:
www.ganjapreneur.com/topic/michigan
www.ganjapreneur.com/topic/illinois
www.ganjapreneur.com/topic/cultivation
www.ganjapreneur.com/topic/entrepreneurs
www.ganjapreneur.com/topic/licensing

For a full transcript:


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Joseph Ori: Building a House of Cannabis Brands In Michigan

In this episode of the Ganjapreneur Podcast, host TG Branfalt is joined by Aaron Riley, founder of Certified Testing and Data, to explore the development of the Cannaleptic Rating—a new product scoring system designed to help cannabis consumers better evaluate quality across product types. Drawing from his years of experience in lab testing and cannabis compliance, Aaron explains how the system was built using sensory studies, consumer feedback, and simplified metrics to create a more trustworthy and transparent guide for buyers.

They discuss how the Cannaleptic Rating avoids over-reliance on THC percentages, how it differs from traditional lab metrics, and how it could help retailers, brands, and consumers make smarter choices in a crowded and inconsistent marketplace. The conversation also touches on batch variability, terpene preferences, and what Aaron learned from years of testing competition entries and working directly with product developers across multiple legal markets.

Aaron Riley: Rethinking Potency with the Cannaleptic Rating

M.R.I.

Ganjapreneur provides essential daily news and insights to cannabis entrepreneurs, investors, and industry participants. Our podcast lets you hear directly from stakeholders, cultivators, experts, and activists on the front line of the legal cannabis industry.

Aaron Riley: Rethinking Potency with the Cannaleptic Rating

Ganjapreneur

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