In our first episode we discuss the cornerstone principle and how it impacts our ability to influence receptivity.

Get The EDGE 01 The Cornerstone Principle

In this episode we discuss our natural tendency to be self centered and how we can rewire ourselves to be more other centered.

Get The EDGE 02 The Default Principle

In this episode we discuss the natural tendency to want to get in to or keep a tug of war match going and how it is our job to drop the rope

In this episode we discuss the impact the Reticular Activating System has on decisions and the filters that allow your message to get through

Lighthouse Trainer serving the Supplemental Industry since 2002