User acquisition marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This livestream serves as a basic introduction to the practice of user acquisition marketing and is aimed at giving students an overview of key terminology, concepts, and approaches.

Introduction to User Acquisition

You're probably heard about the benefits that startups are getting from a lean methodology. Replacing long product development cycles with quick, iterative feedback to build better businesses more quickly and cost effectively. But I still find that most entrepreneurs don't fully understand just how quickly it is possible to prototype and learn about their businesses. In this session we'll provide detailed, practical tools you can use to "stop building and start learning" for your business.


Lean Startup Basics

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. Started in New York in 2011, GA now offers innovative educational programming — from web development to business foundations — taught by skilled practitioners in eight markets worldwide, including: Berlin, Boston, Hong Kong, London, Los Angeles, New York, San Francisco, and Sydney. Learn more at https://generalassemb.ly

GeneralAssembly