Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI&nbsp; to manipulate online reviews which can impact brand reputation. Learn more about AI and online reputation by listening to this episode.&nbsp; Podcast Highlights: 00:00 Prologue 00:29 Podcast INTRO 00:39 Introduction to the episode&nbsp; 01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?) 04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands 06:41 How to combat and monitor false information perpetrated against your brand reputation?&nbsp; 07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses? 09:09 End &nbsp; Connect with Gert Mellak: Website:  Email:  &nbsp;

123 - Online Reputation and AI

Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization. This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.&nbsp; Podcast Highlights: 00:00 Prologue 00:48 Podcast INTRO 00:58 Introduction to the podcast episode topic and the guest 02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist. 04:25 Data collection and analysis for decision-making in business (...Two components of data preparation) 06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.) 09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?) 13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?) 17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business. 21:16 What is a data story? (...The two basic design principles of a dashboard.) 24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?) 27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs.&nbsp; 35:08 Felik's three major steps for&nbsp; businesses regardless of size when looking into dashboards and hiring an expert.&nbsp; 38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies. 39:27 End &nbsp; Connect with Feliks Golenko: Website - MultiBase GmbH -  LinkedIn -  &nbsp; Connect with Gert Mellak: Website:  Email:  &nbsp;

125 - Dashboard with Feliks

In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.&nbsp; Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results. Hear more about how Omnichannel Marketing can affect your online presence in this episode.&nbsp; &nbsp; Podcast Highlights: 00:00 Prologue 00:58 Podcast INTRO 01:08 Introduction to the episode topic 02:02 What is Omnichannel Marketing and why is it important for your brand? 03:45 The importance of engaging with audiences across different channels 06:46 Examples of how different platforms cater to different audiences 07:30 The importance of audience platform research 08:55 How covering a wider range of platforms can impact brand perception? 09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format. 10:30 End&nbsp; &nbsp; Connect with Gert Mellak: Website:  Email:

126 - Omnipresence and SEO

In this episode of the SEOLeverage Podcast, Gert interviews Nicky Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles.&nbsp; Nicky shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients. Podcast Highlights: 00:00 Prologue 01:07 Podcast INTRO 01:17 Introduction to the podcast episode topic and the guest 02:05 Nicky's journey into becoming a professional copywriter 06:23 How Nicky 40x her revenue 10:17 The importance of effective messaging to resonate with your target audience 17:33 Why clients hire experts but often resist their expertise and the humorous side of it 18:30 Why selling doesn't end after landing the client&nbsp; 24:31 Nicky emphasizes the importance of understanding the audience's needs 27:14 Nicky talks about The Circuit Sales System 33:11 Gert discusses the importance of having a trusted advisor for clients 34:34 Where to connect with Nicky 35:25 End &nbsp; Resources:&nbsp; The Circuit Sales System -  &nbsp; Connect with Nicky Krawczyk: Website -  LinkedIn -    Connect with Gert Mellak: Website:  Email:

127 - How to Sell Your Course with Nicky Krawczyk

In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions.&nbsp; They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are. Podcast Highlights: 00:00 Prologue 01:06 Introduction to the podcast episode topic and the guest 02:15 Tim Warren’s background and his role as a Chief Provocation Officer 03:46 The importance of asking questions in the face of change 04:39 AI impact on white-collar jobs 08:06 The Gartner Hype Cycle and AI's evolution 13:26 Rise and fall of AI companies 16:06 The Importance of Human Expertise in SEO 23:12 Why more and more people are utilizing AI for their online search 32:13 AI in Personal Finance 36:35 The importance of trust and personalization in AI 43:35 The role of digital companions 50:41 Where to connect with Tim Warren? 51:09 End &nbsp; Resources:&nbsp; ChatGPT -  Anthropic -  OpenAI -  Claude -  CopilotAI -  Perplexity -    Connect with Tim Warren: LinkedIn -  &nbsp; Connect with Gert Mellak: Website:  Email:  &nbsp;

128 - The Future of AI with Tim Warren

AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels. In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you’ve been relying heavily on a single platform, it's time to rethink your strategy. Podcast Highlights: 00:00 Prologue 01:03 Podcast Intro&nbsp; 01:13 Introduction to the episode topic 02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms? 03:22 What factors do AI algorithms consider when evaluating a brand's popularity? 05:32 Why is Reddit a valuable platform in the context of AI and brand building? 07:39 How can brands ensure their various online profiles are linked and optimized? 08:51 Recap&nbsp; 09:50 End&nbsp; &nbsp; Connect with Gert Mellak: Website:  Email:

129 - Why a Focus on One Platform Is Bad Advice

In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.&nbsp; Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!&nbsp; Podcast Highlights: 00:00 Prologue 00:27 Podcast INTRO 00:36 Introduction to the episode&nbsp; 01:33 The Importance of Online Reputation Management 02:27 Keyword Research versus Audience Research 03:49 Matching Content with Google's Preferences 05:01 Creating Content that Stands Out 07:07 Importance of internal linking for better site structure and to support new content 08:15 Effective strategies for gaining links from external websites 10:26 Conclusion and Final Thoughts &nbsp; Connect with Gert Mellak: Website:  LinkedIn:  Email:  &nbsp;

130 - Ranking High on Google is Simple

A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&amp;A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions. Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process. Podcast Highlights: 00:00 Prologue&nbsp; 01:00 Introduction of the episode and guest 03:47 What factors influence a firm's valuation in an acquisition? 05:44 Why do software firms generally command higher multiples than service businesses? 08:36 What are earnouts, and how do they typically work in professional services deals? 10:39 How are M&amp;A deals typically structured? 12:48 When might it be more beneficial to keep a business rather than sell it? 15:52 What steps should business owners take to prepare their staff for a transition? 19:09 How do clients and employees typically react to a business being acquired? 24:18 Why might business owners consider acquiring other firms? 26:48 What are some practical tips for preparing a business for sale? 29:17 Best way to get in touch with Jonathan &nbsp; Connect with Jonathan Baker: Website:  Sign up for their newsletter:  LinkedIn:  &nbsp; Connect with Gert Mellak: Website:  Email:

131 - How to Sell Your Business with Jonathan Baker

Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape!&nbsp; Podcast Highlights: 00:00 Prologue 00:37 SEOLeverage Podcast Intro 00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast 01:43 Analyzing the cause of ranking drops 02:34 Importance of thorough analysis to identify affected pages and keywords 03:26 How Google core updates work and their impact on search results 05:27 Helpful Content Update: Its impact and recovery process 06:00 What steps to do when hit by a Google update 06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery &nbsp; Connect with Gert Mellak: Website:  Email:

132 - Hit by a Google Update?

In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape.&nbsp; The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships. Podcast Highlights: 00:00 Prologue 01:01 SEOLeverage Podcast Intro 01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship 02:36 Mario discusses his background in software engineering and his passion for learning 06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship 08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education 17:00 Discussion on effective client acquisition models for service businesses in the current market 20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities 22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns 26:35 The importance of playing the long game and having a long-term focus in business 30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity 35:25 The crucial role of market research and gathering customer feedback in product development 41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses 45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge 49:55 Mario provides information on how listeners can reach out and learn more about his work and book &nbsp; Connect with Mario Peshev: Website:  LinkedIn:  X (Formerly Twitter):  Book Website:   Mario's Companies: DevriX:  Growth Shuttle:  &nbsp; Connect with Gert Mellak: Website:  Email:

133 - How to Grow a 7 Figure Business with Mario Peshev

In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior. Podcast Highlights: 00:00 Prologue 00:45 SEOLeverage Podcast Intro 00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials 01:59 The importance of controlling brand narrative across platforms in the age of AI 02:33 Explanation of the SEO value chain and its role in achieving organic revenue 03:39 The importance of Site Audits in establishing a position within the SEO value chain 04:22 How the value chain concept applies to various life situations 05:58 Closing message &nbsp; Connect with Gert Mellak: Website:  Email:  &nbsp; Resources:  - A new project focusing on essential marketing strategies in the AI era &nbsp; AI Tools discussed:   ChatGPT   Perplexity   Claude   &nbsp;

123 - Online Reputation and AI

Gert Mellak

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