The Atomized Marketing Series was created to shed some light on the various bits and pieces of the fragmented marketing world we live in. Enjoy advice, insights, stories, tips, and more from the world's top marketers at brands, agencies, platforms, publishers, and more!

ATOMIZED MARKETING SERIES #001 - Marketing The Home Depot, Customer Mindsets, and Content Iteration

The Internet has had a massive impact on creativity, especially on advertising. Justin Archer, Creative Director at the Roar Groupe agency in Atlanta, joins the ATOMIZED Marketing Series to talk about the challenges of working with giant international brand advertisers, navigating the changing media landscape, and how he motivates his team to develop content that is unique, differentiated and relevant to the brand’s audience.

ATOMIZED MARKETING SERIES #002 - Leading Creative Teams, Hyper Relevancy, and Arby’s Social Media

A conversation between ChRiS Gomersall (CEO, ATOMIZED) and Shauna Heller (Founder, Clay Park VR)

ATOMIZED MARKETING SERIES #003 - What Brands & Agencies Need to Know About Virtual Reality

A conversation between ChRiS Gomersall (CEO, ATOMIZED) and Peter Macey (Director, Forbes Media)


ATOMIZED MARKETING SERIES #004 - Experimental Storytelling, Native Advertising, and CMO Calendars

A conversation between ChRiS Gomersall (CEO, ATOMIZED) and Jim Tomanchek (Director of Partnerships, Adaptly)

ATOMIZED MARKETING SERIES #005 - Keeping Up with Platforms, Live but Not Live, and Messaging Apps

A conversation between ChRiS Gomersall (CEO, ATOMIZED) and Andrew Cunningham (Sr. Strategist, AKQA)

ATOMIZED MARKETING SERIES #006 - Turning Social into Business Results and How to Really Use Data

A conversation between ChRiS Gomersall (CEO, ATOMIZED) and Kathryn Schotthoefer (President, M&C Saatchi / Heavenspot)

ATOMIZED MARKETING SERIES #007 - Beyond Campaigns, Speed Marketing, and Finding Success on Medium

A conversation between ChRiS Gomersall (CEO, ATOMIZED) and Christopher Tuff (EVP, Director of Partnerships at 22 Squared)

ATOMIZED MARKETING SERIES #008 - Programmatic Everything, Organizing Content & The Role of Agencies

ATOMIZED MARKETING SERIES #009 - Coca-Cola Journey, Mobile Publishing & The Rise of Visual

A conversation between ChRiS Gomersall (CEO, ATOMIZED) and Dave Williams (Angel Advisor, Digital Entrepreneur)