In this episode of the Go Local Arizona Business Success Podcast, we explore the concept of backlinks, explaining their significance in improving a website's search ranking and credibility in the online marketplace. We distinguish backlinks as approvals from other reputable websites and citations as digital business cards, highlighting the quality of backlinks as more important than quantity. We also suggest strategies to attain backlinks efficiently, including paid listings from quality sites, local directory listings, networking with other businesses, guest blogging, creating high-quality content, and circulating press releases. We emphasize the importance of being featured in trusted directories like Go Local Arizona and we conclude by reminding listeners to prioritize high-authority backlinks for optimal results.

What are backlinks, why do they matter and how do I get them?

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